30 September Storytelling for Impact

Your story―how it resonates in the public heart and mind―is your company’s most valuable competitive advantage. Yet, few professionals really know how brand story and meaning works, how to manage it, and how to use their brand story strategically.

Designed by Peter de Kuster this groundbreaking one day seminar provides the illusive and compelling answer. Using examples drawn from the experiences of Benetton, Dante, Michelangelo, Umberto Eco, Roberto Benigni, Prada, Alessi and other powerhouse creative professionals and companies Peter shows that the most successful brand stories are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

The seminar provides tools and strategies to:
• Implement a proven system for identifying the most appropriate, leverageable and impactful archetypal stories for any company and/or brand
• Harness the power of the archetypal story  to align your business strategy to sustain competitive advantage

Practical Info

The price of this one day journey in Paris is Euro 995 excluding VAT per person.

When you want to attend this day trip with two or more people there are special prices

You can reach Peter for questions about the date you would like to have the private tour and questions about the program by mailing him at peterdekuster@hotmail.nl 



10.40    Tea & Coffee on arrival at Hotel Lutetia

11.00     Morning Session

13.00     Lunch Break

14.00     Afternoon Session

18.00     Drinks

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’ s Journey & The Hero’s  Journey


Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

You can contact Peter at peterdekuster@hotmail.nl