Be Your Own Boss

Right brainers have assets which are important when it comes to working for yourself. Things like intuition, imagination and innovation are exactly the things needed. Don’t fault yourself for not fitting into the nine to five world. Be glad that you have what it takes to work ‘outside the box’.


Most creatives in business for themselves work over sixty hours a week. Why would anyone want to work long hours, often for very little pay? Maybe you shouldn’t marry your work, but it becomes a very tempting mistress. You have the freedom to make your own hours and pick and choose which projects you will work on (and which clients you will work with). The only glass ceiling is the amount of work you are willing to do.

There’s more. You control your own destiny. The rewards that come from all that hard work belong to you. You own your ideas. There is an unlimited income potential. It is both challenging and constantly changing, it’s hard work, but you feel as if you are hardly working because it is a labor of love. You set the priorities – you can work less and have more free time, or work more and make more money. You set the hours.

Working for yourself is not easy, but it is doable! I am sick of hearing about how half of all businesses fail after the first year. Half of all marriages fail, too. Does that stop people from getting married? Think of it this way: Half of all businesses MAKE it!

What Can I Expect?

Here’s an outline of The Hero’s Journey in Paris: Create Your Own Legend.            

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences


  • tickYou are a creative professional who is interested in developing yourself and your creative business.
  • tickYou are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. A guide like Peter de Kuster can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.
  • tickYou want to learn more about how to tell yourself a more powerful story, learn about blind spots, and get feedback.
  • tickYou are curious and want to engage in an interactive learning journey with Peter de Kuster.
  • tickYou are motivated to work in-between journeys on yourself (e.g. working on questions that will help you develop new storytelling, mindsets, skills, and behaviors).


The Hero’s Journey is all about your development. To make the most out of your journey with Peter, we ask you to prepare topics to work on with him. These topics can serve as a starting point for further in-depth exploration.


Three Day Journey in Paris for EUR 2,950 (excl. VAT)



Who can sign up for The Hero’s Journey?

Creative professionals who wish to improve their storytelling, mindset(s) and develop their leadership skills.

What language do we speak in the journey?


Can I bring my own topics?

Yes, you get to choose your own topic.

Are journeys confidential?

Yes. Peter will not share anything that is discussed in the journey.

Where will the journeys take place?

Sessions will take place travelling with Peter a world city like Paris, Rome, Florence, Barcelona, Amsterdam, London, Antwerp, Venice, New York, Berlin, Madrid.

How do I sign up?

Send Peter an email to

How do I pay?

After you booked The Hero’s Journey by sending an email to Peter you will receive an email with info how to pay.

How do I book and reschedule a journey?

Once we’ve received your payment, our Program Coordinator will book your journey. She will also support you with rescheduling journeys if needed.

What is your cancellation policy?

Individual journeys can be postponed up to one week before the journey.