Business Storytelling

The Hero’s Journey for Business

What we believe

Even the smartest business strategy will struggle to succeed without an engaged workforce. We believe that business storytelling is the key to better employee performance and long term passion and engagement.





Alongside technical skills, employees who can master a range of sophisticated, ‘soft’ storytelling skills are better able to thrive, manage themselves and succeed at their work. Our programmes are designed to build storytelling maturity in the workplace through the teaching of 12 core Storytelling Skills.

What we offer

  • 12 Emotional Skills
  • Two hour workshops
  • World Class faculty
  • Tailored, modular journeys

How we work

Understand: getting to know you and your organisation

Unpick: identifying areas of development

Build and Refine: designing a programme that’s best for you

Engage: turning employees ‘on’ to training

Ignite: interactive group learning, bitesize workshops, arriving at big insights

Practice and Embed: making what you’ve learned a consistent part of the way you live and work

The Hero’s Journey for Business

Helping To Build Story Intelligent Organisations

To discuss the development needs of your company please contact:

Peter de Kuster 
Founder of The Hero’s Journey