Corporate Storyteller in One Day: Embracing the “Story Business”

  • A great story is a complete moment in the life of a client. Important experiences that tempt the clients to commit substantial resources. The essence of the desires of the consumer. The opportunity to help clients become what they want to be.
  • We shape our stories, and then they shape us.
  • Get into the “Story Business”…. the “Incredible Imaginings” Business.

The Call to Adventure

We are still mirred in Old Economy, Old Product Thinking, Old Mythology. But we must – all of us! – take pages from the likes of Marvel, Walt Disney Imagineering, Electronic Arts, Ferrari, Louis Vuitton, Virgin Group – and come to grips, “strategically” with the fact that Winners will be …. Masters of the Story Business.

The Hero’s Journey

Storytelling Schools….. Hospitals…. Enterprises. Plots and characters providing something so, so far beyond services (“Impossible – Turned – Possible – Stories”)

He is Just Telling Stories

I love the “power of your story” idea. That idea is a big stretch for many, compared with our normal “business way” of looking at products and services. And yet we can stretch our minds even further. Much further?

The stakes are high… billions upon billions of euro’s or dollars. So… next vocabulary s-t-r-e-t-c-h: stories. Now, that word/idea far exceeds some people’s comfort zone.

Stories of products.

Your clients story

Story fulfillment

Telling your Story

Consider the following idea: A great story is a complete moment in the life of a client. Important experiences that tempt the client to commit substantial resources. The essence of the desires of the consumer. The opportunity to help clients become what they want to be.

“Complete moment”. “Tempt”. “Commit”. “Essence”. “Desires”. And, summing it all up the opportunity to help clients become what they want to be”.

Adventures in Storytelling

Yes, i preach the ‘telling of stories’ – an idea that I compress like this:

Telling of Stories: Touch the client’s dreams

Telling of Stories: The art of telling stories and entertaining

Telling of Stories: Promoting the dream, not the product.

Telling of Stories: Building the brand around the Main Dream

Telling of Stories: Building “buzz”, “hype”, a “cult”.

Great stories provide (along with fulfillment to customers) returns to shareholders that are miles and miles beyond the returns of “common” products. People buy more of it the first time, they refer you to more other people, they return to buy some more.

This is not pie in the sky. It’s a “business story” delivered by a practical businessman. There are Totally New Sources of Value Added to be created by a new generation of Corporate Storytellers.

Virtual Journey:  Corporate Storyteller in One Day

  • Date:  10 November
  • Duration:  8 hours
  • Form: personal coaching session
  • Price:  Euro 799 excl. VAT

The founder of The Hero’s Journey – Peter de Kuster – comes with a new seminar in which he tells how you are successful as a Corporate Storyteller in challenging times.

When times are challenging,  the ability of your Corporate Story to move clients and employees is the determining factor.  Keep it authentic, keep it goal directed and give it passionate energy.  Rewrite your Corporate Story and Transform your Business and Live. Especially in economically challenging times.

Leadership is more difficult than ever. We live in crazy, chaotic times. How are Leaders coping with the present fast changing times? Peter de Kuster has the answers. He invites you to embrace more change than you can handle. Leadership is not a story about control but about the creation of a common quest. A Hero’s Journey.  Where leaders are great Corporate Storytellers.

Corporate Storytellers can say  ‘I don’t know’ because it lays the basis of incredible innovation.

Great Corporate Storytellers don’t create followers, great leaders create more leaders. Making mistakes is allowed. When you don’t make mistakes you have not accomplished enough.  Try new things. Create new stories. Try again. Learn. Experience is the sum of your mistakes.

Peter de Kuster tells how you can become a Corporate Storyteller and contribute to the organisation of the future. In the present economy the building of a great organisation is no piece of cake. What have successful companies in common? How does your Corporate Story contribute to an organization which is programmed for success?  How do you build your Corporate Story from the most important resource of your organization: its people?

In his own inspiring and provocative way Peter de Kuster tries everything to enrich these stories you tell and to open your mind to new opportunities.

What Can I Expect?

Here’s an outline of the “Corporate Storyteller in One Day”

Journey Outline


  • Rewrite the Corporate Stories: All Bets are Off
  • Control Alt Delete:  Destroy the Old Myths


  • From “Cost Center” to Legends: the Hero’s and Heroines Journey
  • The Storytelling Rules
  • Once Upon a Time: The Stories50



  • Stories Worth Trillions: The Heroine’s Journey
  • Stories Worth Trillions: Passion Never Retires


  • Making Work Matter:  The QUEST Project
  • No Monsters: QUEST Projects for the “Powerless”
  • Boss Work: Stories, Heroes, Demos
  • Bringing QUEST Work to Fruition:  Your Client’s Story & StorySelling for Heroes


  • Re-Writing the Individual Story:  The Hero’s Journey
  • Boss Job One:  The Story Difference
  • Meet the New Boss:  The Heroine’s Story
  • Getting it Right at the Start: Storytelling for a Creative & Self- Reliant Age


  • Think Meaning & Impact :  The High Value Added Corporate Story
  • Pursuing Happiness & Excellence in a Disruptive Age:  The Leader’s Story

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’ s Journey & The Hero’s  Journey


Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

You can contact Peter at