- Reject “It’s 18-44, Stupid!” Embrace “18-44 is Stupid, Stupid!”
- This notion of ‘impressionable kids’ and ‘hidebound geezers’ is little more than a fairy tale.
- PASSION NEVER RETIRES – THE NEW RETIREMENT STORY
- I HAVE NOT YET BEGUN TO SPEND!
- The mature market is the dominant market in the western economy, making the majority of expenditure in virtually every category.
- Review the numbers. If a group controls the vast majority of wealth and discretionary income, then … it is the market.
The Call to Adventure
We remain caught in the grip of a ‘youth myth’. We orient most of our enterprise activity… in marketing, branding, product development, innovation, even in strategy toward the over-coveted 18 to 44 year old demographic set. We assume, wrongly, that older consumers constitute a stagnant, unapproachable market … and thus we overlook an enormous opportunity. But we must understand that the 50 – and over population is growing immensely in terms of numbers, wealth and longevity. And to serve that market we must …. completely rewrite our company’s story.
The Hero’s Journey
A stream of new products designed for older consumers who love the words ‘Passion Never Retires’, who seek not to “give in to” the aging process…. but rather to confront and transcend it.
The development of new storytelling approaches by people who don’t worship at the Altar of Youth …storytelling that recognize the particular demands and the abundant, fast – growing wealth of 50-and-over consumers.
The emerge of enterprises that …. strategically rewrite their corporate story … their entire organization around serving a population whose members are reinventing the very meaning of “old”.
An understanding by businessess of all stripes that 50+ consumers are more than a niche. They are a ….. Gigantic Vault…..where (damn near all) the loot is.
Virtual Journey: Corporate Storyteller in One Day
- Date: 10 November
- Duration: 8 hours
- Form: personal coaching session
- Price: Euro 799 excl. VAT
The founder of The Hero’s Journey – Peter de Kuster – comes with a new seminar in which he tells how you are successful as a Corporate Storyteller in challenging times.
When times are challenging, the ability of your Corporate Story to move clients and employees is the determining factor. Keep it authentic, keep it goal directed and give it passionate energy. Rewrite your Corporate Story and Transform your Business and Live. Especially in economically challenging times.
Leadership is more difficult than ever. We live in crazy, chaotic times. How are Leaders coping with the present fast changing times? Peter de Kuster has the answers. He invites you to embrace more change than you can handle. Leadership is not a story about control but about the creation of a common quest. A Hero’s Journey. Where leaders are great Corporate Storytellers.
Corporate Storytellers can say ‘I don’t know’ because it lays the basis of incredible innovation.
Great Corporate Storytellers don’t create followers, great leaders create more leaders. Making mistakes is allowed. When you don’t make mistakes you have not accomplished enough. Try new things. Create new stories. Try again. Learn. Experience is the sum of your mistakes.
Peter de Kuster tells how you can become a Corporate Storyteller and contribute to the organisation of the future. In the present economy the building of a great organisation is no piece of cake. What have successful companies in common? How does your Corporate Story contribute to an organization which is programmed for success? How do you build your Corporate Story from the most important resource of your organization: its people?
In his own inspiring and provocative way Peter de Kuster tries everything to enrich these stories you tell and to open your mind to new opportunities.
What Can I Expect?
Here’s an outline of the “Corporate Storyteller in One Day”
PART I NEW BUSINESS NEW STORIES
- Rewrite the Corporate Stories: All Bets are Off
- Control Alt Delete: Destroy the Old Myths
PART II NEW BUSINESS NEW VALUE
- From “Cost Center” to Legends: the Hero’s and Heroines Journey
- The Storytelling Rules
- Once Upon a Time: The Stories50
PART III NEW BUSINESS NEW BRAND STORY
- Beyond Solutions: Providing Memorable “Experiences”
- Embracing the “Story Business”
- Storytelling: The “Soul of the New Enterprise
- What is Your Story: Archetypal Meaning of Brands
- The Ultimate Value Proposition: The Heart of your Brand Story
PART IV NEW BUSINESS NEW MARKETS FOR STORIES
- Stories Worth Trillions: The Heroine’s Journey
- Stories Worth Trillions: Passion Never Retires
PART V NEW BUSINESS NEW WORK
- Making Work Matter: The QUEST Project
- No Monsters: QUEST Projects for the “Powerless”
- Boss Work: Stories, Heroes, Demos
- Bringing QUEST Work to Fruition: Your Client’s Story & StorySelling for Heroes
PART VI NEW BUSINESS NEW PEOPLE
- Re-Writing the Individual Story: The Hero’s Journey
- Boss Job One: The Story Difference
- Meet the New Boss: The Heroine’s Story
- Getting it Right at the Start: Storytelling for a Creative & Self- Reliant Age
PART VII NEW BUSINESS NEW CORPORATE STORY
- Think Meaning & Impact : The High Value Added Corporate Story
- Pursuing Happiness & Excellence in a Disruptive Age: The Leader’s Story
About Peter de Kuster
Peter de Kuster is the founder of The Heroine’ s Journey & The Hero’s Journey
Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing, MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.
You can contact Peter at firstname.lastname@example.org