Corporate Storyteller in One Day: The Quest Project!

  • QUEST
  • Nobody gives you power. You just take it.
  • Obeying the rules is obeying their rules.
  • Don’t just express yourself. Invent yourself.
  • Astonish me.
  • Build something great.
  • Make it immortal.
  • Reward excellent failures … punish mediocre successes.

The Call to Adventure

We too often tell ourselves the story that we are victims of heartless organizations, that we are pawns, hapless and helpless “cubicle slaves”. We must tell ourselves a new, more powerful story. The new story is that all work is project work and that every project must be a QUEST (special, meaningful, WOW) Project. (Or else a tragedy). (Or Else means “No role whatsoever… for cubicle slaves content to perform de facto ‘rote chores’)

The Hero’s Journey

The journey to a world where ….. WORK MATTERS

The journey to a world where…… Bureaucracy is Denied.

The journey to a world where…… we Learn Something New Every Day

The journey to a world where … we Revel in the Thrill of Changing Times

The journey to a world where we can …. Brag About What We Do.

Quest – What is it Good For?

Quest Project: one that has “goals and objectives” that inspire. And inspire others. Quest Projects are…

  • Projects that Matter
  • Projects that Make a Difference
  • Projects that you can Brag About …. forever.
  • Projects that Transform the Enterprise.
  • Projects that Take Your Breath Away.
  • Projects that make you/me/us/them Smile.
  • Projects that Highlight the Value that You Add … and Why… You Are Here on Earth.
  • Quest Projects are … not hype.
  • Quest Projects are …. a necessity. (New necessity).

The great ballet choreographer Sergei Diaghilev routinely begged his prima donna’s : “Astonish me!”

Nintendo’s former president Hiroshi Yamauchi, when the company’s top game designer once asked what he should do next, responded: “Build something great!”

Legendary ad man David Ogilvy told a copywriter who inquired about the desired outcome of a project: “Make it immortal!”

The “How” of the Quest

How should you evaluate a project? Any project? Every project?

Measure every project you undertake along five dimensions (and to measure each dimension quantitatively)

Quest! – Authenticity – Beauty! – Impact! – Raving Fans!

So what, in particular, do I mean when I refer to measuring the “QUEST” dimension? Consider your current project. Or, if you are the chief storyteller, consider your portfolio of departmental projects.

On a scale of 1 to 10, rate each project more or less as follows:

  1. “Another day’s work. Pays the rent”

4. “We do something ‘of value'”

7. “Pretty damn cool (and definitely rule breaking)

10. “WE AIM TO CHANGE THE WORLD”

With every project, you should continually be asking: Is it …. a QUEST? Is it … still a great story? Does it take your breath away? “Take your breath away” In these …. yes… Breathtaking Times.. shouldn’t that be the Goal of Anything that You Do? Isn’t that routinely what a cellist tries to do during a three minute solo? Why the shell shouldn’t that be what you try to do in … Finance … Engineering… HR?

Virtual Journey:  Corporate Storyteller in One Day

  • Date:  10 November
  • Duration:  8 hours
  • Form: personal coaching session
  • Price:  Euro 799 excl. VAT

The founder of The Hero’s Journey – Peter de Kuster – comes with a new seminar in which he tells how you are successful as a Corporate Storyteller in challenging times.

When times are challenging,  the ability of your Corporate Story to move clients and employees is the determining factor.  Keep it authentic, keep it goal directed and give it passionate energy.  Rewrite your Corporate Story and Transform your Business and Live. Especially in economically challenging times.

Leadership is more difficult than ever. We live in crazy, chaotic times. How are Leaders coping with the present fast changing times? Peter de Kuster has the answers. He invites you to embrace more change than you can handle. Leadership is not a story about control but about the creation of a common quest. A Hero’s Journey.  Where leaders are great Corporate Storytellers.

Corporate Storytellers can say  ‘I don’t know’ because it lays the basis of incredible innovation.

Great Corporate Storytellers don’t create followers, great leaders create more leaders. Making mistakes is allowed. When you don’t make mistakes you have not accomplished enough.  Try new things. Create new stories. Try again. Learn. Experience is the sum of your mistakes.

Peter de Kuster tells how you can become a Corporate Storyteller and contribute to the organisation of the future. In the present economy the building of a great organisation is no piece of cake. What have successful companies in common? How does your Corporate Story contribute to an organization which is programmed for success?  How do you build your Corporate Story from the most important resource of your organization: its people?

In his own inspiring and provocative way Peter de Kuster tries everything to enrich these stories you tell and to open your mind to new opportunities.

What Can I Expect?

Here’s an outline of the “Corporate Storyteller in One Day”

Journey Outline

PART I NEW BUSINESS NEW STORIES

  • Rewrite the Corporate Stories: All Bets are Off
  • Control Alt Delete:  Destroy the Old Myths

PART II NEW BUSINESS NEW VALUE

  • From “Cost Center” to Legends: the Hero’s and Heroines Journey
  • The Storytelling Rules
  • Once Upon a Time: The Stories50

PART III NEW BUSINESS NEW BRAND STORY

PART IV NEW BUSINESS NEW MARKETS FOR STORIES

  • Stories Worth Trillions: The Heroine’s Journey
  • Stories Worth Trillions: Passion Never Retires

PART V NEW BUSINESS NEW WORK

  • Making Work Matter:  The QUEST Project
  • No Monsters: QUEST Projects for the “Powerless”
  • Boss Work: Stories, Heroes, Demos
  • Bringing QUEST Work to Fruition:  Your Client’s Story & StorySelling for Heroes

PART VI NEW BUSINESS NEW PEOPLE

  • Re-Writing the Individual Story:  The Hero’s Journey
  • Boss Job One:  The Story Difference
  • Meet the New Boss:  The Heroine’s Story
  • Getting it Right at the Start: Storytelling for a Creative & Self- Reliant Age

PART VII NEW BUSINESS NEW CORPORATE STORY

  • Think Meaning & Impact :  The High Value Added Corporate Story
  • Pursuing Happiness & Excellence in a Disruptive Age:  The Leader’s Story

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’ s Journey & The Hero’s  Journey

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Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

You can contact Peter at theherojourneyquestionnaires@gmail.com