Custom Programs

What will it take for your organization to reach its full potential in a rapidly accelerating world?

At The Hero’s Journey, we believe in the power of creative leadership: leadership that meets the needs of your organization’s customers, employees, and society more broadly.

We partner closely with you to co-design and deliver transformative individual and collective journeys that are specific to your context and creates real impact – and we are truly global in our work.

Meet your Heroes 

Our world is too complex for single solutions, too vast for individual action.

That’s why we love bringing together leaders within organizations who are up for the challenge and willing to dive deep and their rolemodels.


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    Accelerate the development of your senior leaders

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    Build a collaborative and aligned top team

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    Capture the benefits of a diverse and inclusive organization

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    Develop your people’s knowledge and skills to create an innovation engine

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    Imagine and bring breakthrough ideas to life

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    Create an active culture of innovation

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    Generate deep and sustainable change


We’re not consultants who overload your teams with templated “best practices.” Our strong belief is that sustainable solutions come from when we combine a look inside ourselves and our organizations with a healthy dose of external orientation.

The Hero’s Journey is a value-driven organization. Our core values are: Play at the Edge; Create your own Legend. Design for Magic; Harness our Differences; Lead with Passion. You will see many of these values play out in the work that we do. For example, our programs frequently combine a unique blend of multiple disciplines – from business storytelling to design thinking to leadership development – thereby harnessing our differences to create something truly cutting edge and magical.

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No two clients are the same. No two programs are the same. We take great care to customize each program that we build, with reference to your strategic context and aspired outcomes. Our three-step process ensures that our programs address your specific business challenges and opportunities.


The Hero’s Journey serves a range of Custom Program partners and all of our programs are truly global in nature.

Our partners all share things in common, namely:

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    They have the courage to embark on a new type of transformation journey, to leave traditional classroom learning behind and engage in real-time experiential learning that takes participants far out of their comfort zones.

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    They are looking for a true partner – not a vendor or a supplier, but a partner with whom they co-create, adjust, improve, and build impactful learning journeys that are strongly embedded in the fabric and context of their organizations.

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    They are ready to invest and commit in the expectation of game-changing returns, building not just a program, but an impactful journey for participants that extends well beyond the program, closely linked to business challenges and opportunities.


The Hero’s Journey Program Director Peter de Kuster and his global team of creative professionals work with you to design the program your company needs. They each have deep business experience, with 10,000+ hours spent in business storytelling, innovation, creativity, systems change, or leadership development.

We select The Hero’s Journey Faculty for their diverse skills and experience. From leadership coaches to philosophers, from innovators and entrepreneurs to experts in emerging technology, they each have deep experience and are well-versed in our methodologies.