You are the storyteller of your own life and business. You can create your own legend – or not!
Big quests, innovative storytelling and new perspectives on your clients story provide answers to the major questions facing today’s creative professionals. Creative professionals today are seeking stories that keep them relevant, competitive, and profitable in the face of changing clients sensibility.
Given how rapidly the creative economy is evolving, creative professionals are asking: How can storytelling  add value for my business? How can creative professionals mass customize their offerings through storytelling? Why is authentic storytelling becoming a new consumer sensibility and key business imperative? Are we maximizing the use of digital storytelling in the staging of customer experiences? And in the face of these changes, how can I and my company create value and gain competitive advantage?

Each of these questions is relevant to your creative business and you are not the only person asking. Most importantly, there are definitive storytelling solutions and innovative ways of answering each question. From Peter de Kuster’s The Hero’s Journey,  The Power of your Story, Passion Never Retires,  Your Clients Story – What Consumers Really Want, the ideas from Peter de Kuster  provide a new lens for creative professionals to find solutions.

Whether your challenges are focused on self promotion, branding, marketing or innovation,  business development in the coming decade, Peter de Kuster provides specific storytelling solutions to help you create the best overall experience for your customers or employees and explain why it is the story difference that keeps them coming back.

We invite you to examine Peter’s stories via his online travel guides of world cities listed on these pages. Each story can be  used by certified The Hero’s Journey storytellers found all over the world and in a variety of different languages to help educate,  amuse and enrich creative professionals about possible solutions, past experiences and future possibilities. This collection of published The Hero’s Journey guides featuring Peter’s ideas offers a glimpse at the storytelling solutions and strategies taught through the work at The Hero’s Journey.

In the end, we trust you’ll begin to understand the full potential and implications of Peter’s stories shaping today’s competitive realities and how creative professionals can leverage them to be the storytellers of their life and business and make money doing what they love.