The Hero Journey in Money: It is a Wonderful Life?

“I bank at a women’s bank. It’s closed three or four days a week due to cramps” – Judy Carter

Remember in the movie “It’s a Wonderful Life’ when George Bailey was an advocate for the customer? He went to war with the evil Mr Potter to keep him from taking over. Well, there aren’t any George Baileys left in the banking world, and the mergers with the evil Mr. Potter have instituted long lines at the callcenter, fewer services and insane fees. But wait, you say, the movie has to have a happy ending. Doesn’t Clarence get his wings? Uh, no. He missed his deadline by one day, so the bank closed his account and took the wings as a penalty for trying to talk to a teller one too many times. What about all the money the town raised to save George from bankruptcy? Gone. “B……. b……but that’s not right”. Tell me about it.

About Peter de Kuster

Peter de Kuster is the founder of The Hero’s Journey & Heroine’s Journey project,  a storyteller who helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.