The Hero Journey in Money: Money, That is What I Want

“I would rather be rich than famous. That is, more rich, and slightly less famous” – John Lennon

Creative people CAN make money from their ideas. You can become wealthy with your talents and skills. Then you have to make that money make more money. Although inheriting money is also an option. One man said to his wife, “Admit it, the only reason you married me is because my grandfather left me 10 million euro’s”. “Don’t be silly,” she said. “I don’t care WHO left it to you”. But even if you did inherit great wealth, if you didn’t save and invest some you’d probably end up right where you started. For some clues we look at what the wealthy do.

The rich (who save and invest) actually do get richer. Money begets more money. They make prudent choices. Because they have money they can take advantage of opportunities. They can get loans. During downturns in the economy they can buy up bargains and afford to hold on to them. Then there is the story they tell themselves about money that once you’ve made money you know you can do it again. There is also a sense of security that makes them less anxious and desperate. They have an aire of confidence, and confidence sells. They feel they are predetermined to be wealthy

About Peter de Kuster

Peter de Kuster is the founder of The Hero’s Journey & Heroine’s Journey project,  a storyteller who helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.