Not My Parent’s Retirement
The message financial services firms are sending is not resonating with the baby boom generation (and the next generation!). The message basically is: ‘You are not saving enough; you spend too much; you’re too shortsighted. Shame on you’ The industry assumed that the problem was simply that this generation lives for the here and now. ALthough that may be somewhat true, it does not get at the core of the delayed investment toward retirement.
The problem is, if you can call it that, is that people don’t want their parent’s retirement. Over 80 percent of the baby boom generation want to continue work for different reasons and at varying paces throughout their lives. They’ve already witnessed what happens after working 40 years: a golf membership, a motor home and a retirement community – a virtual transplant to the fringes of society.
What Can I Expect?
Here’s an outline of the “New Retirement Story” journey
Journey Outline
PART I OLD RETIREMENT MYTHS
- Times are Changing
- Old Messages, New Realities
- Illusions, Desillusions & Hype
- The Artificial Finish Line
- Retiring Old Stories About Retirement
- The Fatal Flaw
- Not My Parent’s Retirement
- 65 is old
- Retirement is Only about Money
- To Retire = Not Working
- A Life of Ease is the Ultimate Retirement Goal
- Remove Artificial Finish Lines
PART II PASSION NEVER RETIRES
- Re-inventing Retirement – New Pathways
- Passion Never Retires Works
- The Real Meaning of Work
- Brain at Work
- Testdrive Your Dreamjob
- Invest in Who You Are
- Collecting a Play Check
- Bridging the Gap between Means and Meaning
- The Seven Intangibles
- Return on Life
- Your Portfolio Life
- The Money/Life Puzzle
- Collecting Income for Life
- Maslow meets Money (Safety Money, Freedom Money, Money to Give, Dream Money)
- The Financial Freedom to Have a Creative Life
PART III. YOUR NEW STORY
- The Premise of your Story. The Purpose of your Life and Art
- The words on your tombstone
- Your ultimate mission, out loud
- Your Story about Working Longer
- Your Story about Living Longer
- The Seven Great Plots
- The Twelve Archetypal Heroines
- The One Great Story
- Purpose is Never Forgettable
- Questioning the Premise
- Lining up
- Flawed Alignment, Tragic Ending
- The Three Rules in Storytelling
- Write Your New Story
- Turning your story into action
- The Story Effect
- Story Ritualizing
- The Storyteller and the art of story
- The Power of Your Story
- Storyboarding
PART IV LIVE HAPPILY EVER AFTER
- Staying in the Zone
- Trust the Force
- The Power of Flow
- From Success to Purpose
- Meaningful Pursuits
- Your Next 100.000 Miles
- From Aging to S- Aging
About Peter de Kuster
Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project, a storyteller which helps professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.
Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing, MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.
To book your place in the “The New Retirement Story” mail peter at theherojourneyquestionnaires@gmail.com