The New Retirement Story

The New Retirement Story

More than 10 years ago, Peter broke the rules of conversation about retirement with his groundbreaking stories about The New Retirement Story. He changed the story about retirement from one focused solely on money to one focused on creating a life and work you love and never want to retire from.


In The New Retirement Story he moves that conversation to the next level by challenging entrepreneurs and their coaches to step up, broaden their capacity, and embrace a new role—The New Retirement Story Coach. The New Retirement Storytelling is the future of retirement planning—this new approach represents the value proposition that will separate successful entrepreneurs and their coaches from the rest.

Entrepreneurs and coaches making the transition to The New Retirement Story understand the characteristics of the new story:

  1. Passion: If you don’t use you your body or your brain in your creative life and work, you lose them.
  2. Purpose: Money can fund purpose, but it cannot create purpose.
  3. Portfolio: There needs to be a balance between vacation and vocation.
  4. Power:  A powerful story they tell themselves which gives them every day the energy to embark on physical, intellectual, and entrepreneurial adventures. Which are the hallmarks of those who continue to thrive as they age.


Whether a traveller is an entrepreneur or coach, Peter will inspire and ignite travellers as he challenges them. Peter de Kuster has been challenging and inspiring people around the world for close to 15 years with his unique insights into the power of storytelling, the hero’s and heroine’s journey and passion that never retires. Travellers  will walk away from this exciting journey with a new story (and vision) of how to find, create, keep a life and work they love. Never Retire.

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lifes and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

Become a great Storyteller

That’s why I set up The Hero’s Journey in the great cities of the world.  A new way to use the power of your story.  To guide you to life-changing, eye-opening movies, art, literature that truly have the power to enchant, enrich and inspire.

In this journey with Peter de Kuster you’ll explore your relationship with stories so far and your unique story identity will be sketched. You will be guided to movies, art, literature, myths that can put their finger on what you want to rewrite in your story, the feelings that you may often have had but perhaps never understood so clearly before; movies that open new perspectives and re-enchant the world for you.

You will be asked to complete a questionnaire in advance of your session and you’ll be given an instant story advice and movies to see to take away. Your full story advice and movies to see list will follow within a couple of days.