Right Brainers in Business

There are several misconceptions about creative people that may keep you from going into business for yourself. Although there may be very good reasons you should not attempt it, these MYTHS are NOT among them.

Artists are like children. Wrong.  You may have a childlike quality, but you are not childish.

You’d be happy playing all day long. So the creative person likes a good time more than the next guy, is that such a crime? To the creative work very often is play, and I personally think that’s the best way to live.

You’re defensive about your way of doing something. This one may not be so far off the mark. It might help to be able to prove that you know what you are doing.

You can come up with ideas quickly. The constant pressure to come up with inspiration on demand can be wearing. You need time to conceptualize, to let ideas percolate, to do your best work. Time management can help you give that time, even when nobody else will.

You don’t care about business.  Just because you’re creative doesn’t mean you don’t yearn for success, for recognition, for financial security. And you actually have a natural gift in this direction, if you learn to recognize and use it.

There is only one way to be organized, and you can’t handle that kind of regimented, structured, right angle style of time management. That is half right. you probably can’t and definitely shouldn’t try to regiment your lifestyle, killing your creativity in the process. But there are many ways to be organized and you’re creative enough to find one that will work for you.

Organized means sterile, cold, dull, rigid or inflexible.  Wrong. Organized means being able to find what you need when you need it.

You work better under pressure. What does that have to do with anything except eventual heart failure, ulcers, or stroke? It is okay to turn up the heat from time to time, if you do it on your terms, keep it under your control.

You are antisocial. You do need your space at times.

You’re a little crazy.  Crazy? No. Offcenter, maybe. Don’t keep trying to judge yourself by irrelevant standards. It is a colossal waste of time.

You’re stubborn (single minded). Hah! You’re more likely to have ten or twenty things going on in that incredible brain of yours. And there’s nothing wrong with sticking to your guns when you know you’re right.

You’re absentminded and forgetful. If you have ten things going on in your mind at once, it’s understandable that you lose one every now and then. If you’re totally involved in a project, it ‘s not surprising that everything else falls by the wayside. I call it focus.

What Can I Expect?

Here’s an outline of The Hero’s Journey in Paris: Create Your Own Legend.            

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences


  • tickYou are a creative professional who is interested in developing yourself and your creative business.
  • tickYou are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. A guide like Peter de Kuster can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.
  • tickYou want to learn more about how to tell yourself a more powerful story, learn about blind spots, and get feedback.
  • tickYou are curious and want to engage in an interactive learning journey with Peter de Kuster.
  • tickYou are motivated to work in-between journeys on yourself (e.g. working on questions that will help you develop new storytelling, mindsets, skills, and behaviors).


The Hero’s Journey is all about your development. To make the most out of your journey with Peter, we ask you to prepare topics to work on with him. These topics can serve as a starting point for further in-depth exploration.


Three Day Journey in Paris for EUR 2,950 (excl. VAT)



Who can sign up for The Hero’s Journey?

Creative professionals who wish to improve their storytelling, mindset(s) and develop their leadership skills.

What language do we speak in the journey?


Can I bring my own topics?

Yes, you get to choose your own topic.

Are journeys confidential?

Yes. Peter will not share anything that is discussed in the journey.

Where will the journeys take place?

Sessions will take place travelling with Peter a world city like Paris, Rome, Florence, Barcelona, Amsterdam, London, Antwerp, Venice, New York, Berlin, Madrid.

How do I sign up?

Send Peter an email to theherojourneyquestionnaires@gmail.com

How do I pay?

After you booked The Hero’s Journey by sending an email to Peter you will receive an email with info how to pay.

How do I book and reschedule a journey?

Once we’ve received your payment, our Program Coordinator will book your journey. She will also support you with rescheduling journeys if needed.

What is your cancellation policy?

Individual journeys can be postponed up to one week before the journey.