Self Made

We place too much emphasis on formal education, and not enough credit is given to the people who get out there and do something. Many creatives are impatient with traditional forms of schooling and are consumed by a need to be working in their art. So they make something happen.

Your education and technical know how become obsolete rapidly. The answer is continuous training, ongoing learning. You will need to brush up on your skills and use your Hero’s Journey travelling skills to stay current. That means YOU take responsibility for updating your skills through conventional or unconventional means.

Put yourself in the line of fire when it comes to opportunities to learn new skills. Soak it all in.

Take on projects that cause you to stretch and grow. Don’t dodge a job because you don’t  have the skills; just allow yourself twice as much time to do it, and learn as you go.

Be a sponge.  Pay attention, listen and learn from those around you. That is what little kids do. Be a little kid again – look at the world through wondering eyes, treat all those big people as giants and geniuses.

Pass it on. I have found that the best way to learn something is to teach it to others. It is a great way to keep your creativity fresh.

Take your skills and abilities into other fields.  

Develop skills in several media.

Experiment.  Sometimes the best way to learn something is by playing around.

Get out of your comfort zone.  Meet a different set of people and ideas.

Become a storyteller.  Use all your storytelling skills in every interaction.

What Can I Expect?

Here’s an outline of The Hero’s Journey in Paris: Create Your Own Legend.            

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences


  • tickYou are a creative professional who is interested in developing yourself and your creative business.
  • tickYou are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. A guide like Peter de Kuster can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.
  • tickYou want to learn more about how to tell yourself a more powerful story, learn about blind spots, and get feedback.
  • tickYou are curious and want to engage in an interactive learning journey with Peter de Kuster.
  • tickYou are motivated to work in-between journeys on yourself (e.g. working on questions that will help you develop new storytelling, mindsets, skills, and behaviors).


The Hero’s Journey is all about your development. To make the most out of your journey with Peter, we ask you to prepare topics to work on with him. These topics can serve as a starting point for further in-depth exploration.


Three Day Journey in Paris for EUR 2,950 (excl. VAT)



Who can sign up for The Hero’s Journey?

Creative professionals who wish to improve their storytelling, mindset(s) and develop their leadership skills.

What language do we speak in the journey?


Can I bring my own topics?

Yes, you get to choose your own topic.

Are journeys confidential?

Yes. Peter will not share anything that is discussed in the journey.

Where will the journeys take place?

Sessions will take place travelling with Peter a world city like Paris, Rome, Florence, Barcelona, Amsterdam, London, Antwerp, Venice, New York, Berlin, Madrid.

How do I sign up?

Send Peter an email to

How do I pay?

After you booked The Hero’s Journey by sending an email to Peter you will receive an email with info how to pay.

How do I book and reschedule a journey?

Once we’ve received your payment, our Program Coordinator will book your journey. She will also support you with rescheduling journeys if needed.

What is your cancellation policy?

Individual journeys can be postponed up to one week before the journey.