Masterclass at TEFAF Maastricht 2019 : Networking with the Affluent

The top 1 percent of households in the world account for nearly 40 percent of the wealth. This same affluent market is growing seven times faster than the household population. In this masterclass at the TEFAF in Maastricht Peter de Kuster, founder of the Hero’s Journey  shows that, euro for euro, the most productive way for financial services professionals to penetrate the affluent market is to network with its members, their advisors, and key members of their important affinity groups.

Affluent individuals report that interpersonal, or “word of mouth, ” endorsements are the most influential in their decisions to patronize a variety of product and service providers. Networking with the Affluent offers a proven method  for financial services professionals for reaching the affluent through their affinity groups and using that association to increase sales, billable hours, and client base.

With numerous case examples, Peter answers several important questions, including: . How did a financial advisor gain the endorsement of a multimillionaire who headed an important trade association? How did a financial services professional attract hundreds of affluent business owners as clients in spite of never making a single sales call?

What commercial organizations can assist the financial services professional in setting up an influence network? How did one financial coach propose to meet personally with 100 of the top business owners in her community? What provocative themes were used in two toprated trade journal articles written by extraordinary financial services professionals who target the affluent?

Imagine the impact on your revenue if you were endorsed by the president of a trade association composed of hundreds of millionaires.In fact, this type of endorsement was given at a trade conference. How did this endorsement come about? The dramatic shift in orientation from being a financial services professional who isn’t able to market your products and services  to being an extraordinary networker begins with targeting. Networking with the Affluent.

Join us for a truly transformational one day vacation for the mind.

Ticket costs Euro 350 excluding VAT and including ticket for the TEFAF Maastricht

You can have a preview of Networking with Affluent on a special website here

You can reach Peter for a skype meeting about questions you have by mailing him at 


09.40    Tea & Coffee on arrival

10.00     Morning Session

13.00     Lunch Break

14.00     Afternoon Session

18.00     Drinks

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lifes and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.