Tell Your Story

In order to have the freedom to create, you must build a successful business. To build a successful business, you must build some sort of buzz with your PR and promotion.  You may have to go to extreme measures to get people to pay attention to you.

This is a weak area for many talented and creative people, yet what separates the haves (creative people with deals, expose on podia, money, fame) and the have-nots (starving artists struggling to get by) is simply the story they tell themselves.  Embrace the fact that you have to publicize yourself. There are specific things you can do, many of which are free, to get the word out, but you must take action. Even word – of – mouth promotion requires some action on your part.

Most creatives are overly protective of their ideas. Sure, you should take precautions to keep your ideas from being stolen, but if people are going to come forward to help you, you must at least give them an inkling of what you’ve got brewing. They may have the missing ingredients to make it a success.  Very few people possess the ability, resources, desire or malice to steal your ideas. On the flip side, there are a great many people who know something, or someone who can help further your idea and career


Do you work for yourself? Are you responsible for promoting your creations? (the answer is YES, in any case.

Why is it so hard to promote yourself? You might be able to do it for others, but when it comes to marketing your own talents, you freeze up.  Do you resent the fact that you have to do  publicity? It helps to have a clear, focused story. Many people are afraid even to say what they want, let alone shout it out. It gets easier with practice, though, so practice telling your story about who you are and what you want

If you believe in your story, say so. Don’t expect people to figure it out for themselves.  To be brutally honest, people aren’t that smart. Tailor your self promotion to your own personality and product, and it will be stronger and more memorable. Use your creative genius.

What Can I Expect?

Here’s an outline of The Hero’s Journey in Paris: Create Your Own Legend.            

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences


  • tickYou are a creative professional who is interested in developing yourself and your creative business.
  • tickYou are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. A guide like Peter de Kuster can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.
  • tickYou want to learn more about how to tell yourself a more powerful story, learn about blind spots, and get feedback.
  • tickYou are curious and want to engage in an interactive learning journey with Peter de Kuster.
  • tickYou are motivated to work in-between journeys on yourself (e.g. working on questions that will help you develop new storytelling, mindsets, skills, and behaviors).


The Hero’s Journey is all about your development. To make the most out of your journey with Peter, we ask you to prepare topics to work on with him. These topics can serve as a starting point for further in-depth exploration.


One Hour Virtual Coaching for Euro 150 (excluding VAT)

One Day Journey for EUR 1,200 (excl. VAT)

Two Day Journey for EUR 2,150 (excl. VAT)

Three Day Journey for EUR 2,950 (excl. VAT)



Who can sign up for The Hero’s Journey?

Creative professionals who wish to improve their storytelling, mindset(s) and develop their leadership skills.

What language do we speak in the journey?


Can I bring my own topics?

Yes, you get to choose your own topic.

Are journeys confidential?

Yes. Peter will not share anything that is discussed in the journey.

Where will the journeys take place?

Sessions will take place travelling with Peter a world city like Paris, Rome, Florence, Barcelona, Amsterdam, London, Antwerp, Venice, New York, Berlin, Madrid.

How do I sign up?

Send Peter an email to

How do I pay?

After you booked The Hero’s Journey by sending an email to Peter you will receive an email with info how to pay.

How do I book and reschedule a journey?

Once we’ve received your payment, our Program Coordinator will book your journey. She will also support you with rescheduling journeys if needed.

What is your cancellation policy?

Individual journeys can be postponed up to one week before the journey.