Telling the Financial Story

Telling the Financial Story

If you want to get results, start connecting with the right side of the brain.

Peter de Kuster will learn you to be a better storyteller. As successful financial services professionals know, it’s all about making human connections—and it takes more than mathematical, selling, and organizational skills to make those connections. It takes intuitive insight and a desire to know who your clients are, so you can begin speaking a language they will understand. 

In this affecting and illuminating one day seminar, Peter talks about the three aspects of becoming a more intuitive financial services professional:

  • Understanding the power of emotion in the decision-making process
  • Understanding your client’s story before attempting to tell your own story
  • Understanding the power of the analogy and metaphor in explaining your products and services

Join us for a truly transformational vacation for the mind.

You can have a preview of Telling the Financial Story on a special website here

Practical Info

The price of this three day storytelling seminar is Euro 2850 excluding VAT per person

You can reach Peter for questions about dates and the program by mailing him at peterdekuster@hotmail.nl 

TIMETABLE

09.40    Tea & Coffee on arrival

10.00     Morning Session

13.00     Lunch Break

14.00     Afternoon Session

18.00     Drinks

Read on for a detailed breakdown of Telling the Financial Story itinerary.

What Can I Expect?

Here’s an outline of Telling the Financial Story

Journey Outline

PART I HOW TO PUT HALF OF YOUR CLIENT’S BRAIN TO SLEEP

  • Why Statistics Don’ t Sell and Stories Do
  • Learning to Speak the Language of the Right Brain
  • What is your Gut Feeling? How Decisions Really Get Made

PART II BECOMING A BETTER STORYTELLER

  • Reading and Leading Others
  • Getting Others to Tell their Story
  • How Humor Get You Further than Self Promotion
  • Making The Intuitive Leap with Your Client
  • Using Analogies and Metaphors to Move Your Clients and Products

PART III STORYTELLING IN DESIRABLE MARKETS

  • Telling the Story of the Affluent
  • Telling the Story of the 65+
  • Telling the Woman’ s Story
  • Telling the Story of Creatives
  • Let Me Tell You A Story

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’ s Journey & The Hero’s  Journey

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Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

You can contact Peter at peterdekuster@hotmail.nl