The Hero’s Confidence

This journey can change you. The Hero’s Confidence is a rare combination of thought leadership, soulful storytelling, and real life exercises that inspires you to reclaim your creative passion and courage. You will feel braver directly.

Storytelling, creativity and innovation are like muscles – the more we use them the stronger they get. As kids we all love stories, we were all creative, but over time, so many of us were discouraged in our creative endeavours and eventually focused our energies on more traditional pursuits.

In The Hero’s Confidence, Peter de Kuster reminds us that creativity is a mind-set a way of thinking and storytelling a proactive approach to finding new solutions. We may not all be artists or designers, but we can be better storytellers, be more creative lawyers, doctors, managers or salespeople. Drawing on stories from creative heroes in Paris this hero’s journey gives us the courage to make a difference in our companies, our careers and the world around us.

What Can I Expect?

Here’s an outline of the Hero’s Journey in Barcelona:  the Hero’s Confidence

Journey Outline

Introduction: The Heart of Innovation

Part 1: Quest. From Storytelling to the Hero’s Confidence

Part 2: Dare. From Fear to Courage

Part 3. Spark. From Blank Page to Insight

Part 4. Leap. From Planning to Action

Part 5. Explore. From Duty to Passion

Part 6. Companions. Creatively Confident Groups

Part 7. Move. The Hero’s Confidence Journey

Part 8. Next. Embrace The Hero’s Confidence

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.


  • tickYou are a creative professional who is interested in developing yourself and your creative business.
  • tickYou are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. A guide like Peter de Kuster can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.
  • tickYou want to learn more about how to tell yourself a more powerful story, learn about blind spots, and get feedback.
  • tickYou are curious and want to engage in an interactive learning journey with Peter de Kuster.
  • tickYou are motivated to work in-between journeys on yourself (e.g. working on questions that will help you develop new storytelling, mindsets, skills, and behaviors).


The Hero’s Journey is all about your development. To make the most out of your journey with Peter, we ask you to prepare topics to work on with him. These topics can serve as a starting point for further in-depth exploration.


One Hour Virtual Coaching for Euro 150 (excluding VAT)

One Day Journey for EUR 1,200 (excl. VAT)

Two Day Journey for EUR 2,150 (excl. VAT)

Three Day Journey for EUR 2,950 (excl. VAT)



Who can sign up for The Hero’s Journey?

Creative professionals who wish to improve their storytelling, mindset(s) and develop their leadership skills.

What language do we speak in the journey?


Can I bring my own topics?

Yes, you get to choose your own topic.

Are journeys confidential?

Yes. Peter will not share anything that is discussed in the journey.

Where will the journeys take place?

Sessions will take place travelling with Peter a world city like Paris, Rome, Florence, Barcelona, Amsterdam, London, Antwerp, Venice, New York, Berlin, Madrid.

How do I sign up?

Send Peter an email to

How do I pay?

After you booked The Hero’s Journey by sending an email to Peter you will receive an email with info how to pay.

How do I book and reschedule a journey?

Once we’ve received your payment, our Program Coordinator will book your journey. She will also support you with rescheduling journeys if needed.

What is your cancellation policy?

Individual journeys can be postponed up to one week before the journey.