The Hero’s Journey at the Dutch Design Week


October 19 – 27 2019 – Eindhoven, Netherlands

An intensive programme collecting and connecting the dots between Business Storytelling and Design Thinking

The Heroine’s Journey at the Dutch Design Week is arguably the best way to make the most of the Dutch Design Week. Curated by our business storytelling experts, the Heroine’s Journey at the Dutch Design Week combines a unique learning environment during the main event, a full festival delegate pass with additional, exclusive one – on – one meetings with top industry design leaders.

Learn to work and lead with a quest

Why do you exist? And why does your organization exist beyond making a profit? In this class, you’ll explore what it means to work and lead with a quest. You’ll dive into real-world stories of companies and teams around the globe working to create meaningful change. Uncover your team or organization’s true quest, develop an authentic quest  story, and take action to bring it to life beyond slogans and posters.

Whether you want to find an individual quest or lead your team or organization through a quest this class will help you define, articulate, and activate your quest. And bring more meaning to your every day.


Who should attend? 
This programme is tailor-made for design professionals, design agencies, design consultancy, and corporate design leaders – or even better, suppliers and clients together – who want to gain a better and more creative understanding of the state of business storytelling today. The programme content is built on the foundations of The Hero’s Journey approach of Business Storytelling that drives client-centricity.


7,990 EUR + VAT

Nine days of intensive instruction into the Dutch Design Week, full delegate pass to the Dutch Design Week with exclusive closed-door interviews with top industry design leaders during Dutch Design Week, complimentary Dutch Design Week lunch, ongoing membership to the Hero’s Journey community platform and a Graduation Certificate.

Transportation and accommodation costs are not included in the programme fee and are the direct responsibility of each participant.