StoryLab is The Hero’s Journey’s Platform for Collaborative Innovation.
The Hero’s Journey StoryLab connects creative professionals, storytellers, companies, academics, and startups. Together, we create powerful stories for systemic change.
What we do
IDENTIFY MYTHS & BLIND SPOTS
We surface business stories together
BUILD PROTOTYPE STORIES AND QUESTIONNAIRES
We look 12+ months ahead of the market
BUILD REAL-WORLD OPPORTUNITIES
We move story prototypes closer to market
WORK WITH US
Collaboration is our catalyst for innovation
We gather organizations, startups, and individuals that might not otherwise work together, and give them a place and a process to get things done.
Join. Build. Learn.
We help companies uncover their blind spots, discover new opportunities, and make smarter investments for the future.
StoryLab works across industries at the intersection of emerging tech, societal systems, and human need.
Focus areas change periodically according to shifts we observe happening in the world and partner interests.
A partial list of past storytelling topics includes…
- ⬤ The Power of Your Story
- ⬤ Passion Never Retires: The New Retirement Story
- ⬤ Commedia dell’Arte: Storytelling for Creatives
- ⬤ Telling the Financial Story – Engaging Clients in Conversations about their Money
- ⬤ Testdrive Your Dreamjob Story
- ⬤ You Only Die Once – A New Story about Death
- ⬤ The Grand Tour- Stories for the Second Half of Life
- ⬤ The Black Hero’s Journey – Stories to Unlock Black Talent
- ⬤ Your Client’s Story
- ⬤ What Story Are You Living? Personalizing the experience of movies, art & books.
- ⬤ They Lived Happily Ever After: The New Storytellers in Healthcare
- ⬤ The Hero’s Journey in Sports : The Power of Stories for Performance
- ⬤ The Hero’s Journey in Tech: Stories to Unlock Creativity & Boost Innovation
Contact us at herojourneyquestionnaires@gmail.com or call Peter at 0031 6 22661772
The Hero's Journey 