The Leader’s Story

The Leader’s Story in London

How leaders can use the right story at the right time to inspire change and action

This journey The Leader’s Story shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this seminar by Peter de Kuster  clearly explains how you can learn to tell the right story at the right time.

*  This seminar on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change

*  Peter de Kuster offers a hands-on guide to unleash the power of the business narrative.

Join us for a truly transformational vacation for the mind.

Practical Info

The price of this three day storytelling seminar is Euro 2850 excluding VAT per person

You can reach Peter for questions about dates and the program by mailing him at 


09.40    Tea & Coffee on arrival

10.00     Morning Session

13.00     Lunch Break

14.00     Afternoon Session

18.00     Drinks

Read on for a detailed breakdown of the The Leader’s Story itinerary.

What Can I Expect?

Here’s an outline of the Leader’s Story journey.

Journey Outline


  • Telling the Right Story: Choosing the Right Story for the Leadership Challenge at Hand
  • Telling the Story Right: Four Key Elements of Storytelling Performance


  • Motivate Others to Action: Using Narrative to Ignite Action and Implement New Ideas
  • Build Trust in You: Using Narrative to Communicate Who You Are
  • Build Trust in Your Company: Using Narrative to Build Your Brand
  • Transmit Your Quest: Using Narrative to Instill Organizational Purpose
  • Get Others Working Together: Using Narrative to Get Things Done Collaboratively
  • Share Knowledge: Using Narrative to Transmit Knowledge and Understanding
  • Overcome the Advocate of the Devil: Using Narrative to Neutralize Naysayers, Gossip and Rumor
  • Create and Share Your Vision: Using Narrative to Lead People into the Future


  • Solve the Paradox of Innovation: Using Narrative to Transform Your Turning your story into action
  • A Different Kind of Leader: Using Narrative to Become an Interactive Leader

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lifes and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

Become a great Storyteller

That’s why I set up The Hero’s Journey in the great cities of the world.  A new way to use the power of your story.  To guide you to life-changing, eye-opening movies, art, literature that truly have the power to enchant, enrich and inspire.

In this journey with Peter de Kuster you’ll explore your relationship with stories so far and your unique story identity will be sketched. You will be guided to movies, art, literature, myths that can put their finger on what you want to rewrite in your story, the feelings that you may often have had but perhaps never understood so clearly before; movies that open new perspectives and re-enchant the world for you.

You will be asked to complete a questionnaire in advance of your session and you’ll be given an instant story advice and movies to see to take away. Your full story advice and movies to see list will follow within a couple of days.