The Leader’s Story

The Leader’s Story

How leaders can use the right story at the right time to inspire change and action


This journey The Leader’s Story shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this journey by Peter de Kuster  clearly explains how you can learn to tell the right story at the right time.

*  The journey on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change

*  Peter de Kuster offers a hands-on guide to unleash the power of the business narrative.

Join us for a truly transformational vacation for the mind.

Read on for a detailed breakdown of the The Leader’s Story itinerary.

What Can I Expect?

Here’s an outline of the Leader’s Story journey.

Journey Outline


  • Telling the Right Story: Choosing the Right Story for the Leadership Challenge at Hand
  • Telling the Story Right: Four Key Elements of Storytelling Performance


  • Motivate Others to Action: Using Narrative to Ignite Action and Implement New Ideas
  • Build Trust in You: Using Narrative to Communicate Who You Are
  • Build Trust in Your Company: Using Narrative to Build Your Brand
  • Transmit Your Quest: Using Narrative to Instill Organizational Purpose
  • Get Others Working Together: Using Narrative to Get Things Done Collaboratively
  • Share Knowledge: Using Narrative to Transmit Knowledge and Understanding
  • Overcome the Advocate of the Devil: Using Narrative to Neutralize Naysayers, Gossip and Rumor
  • Create and Share Your Vision: Using Narrative to Lead People into the Future


  • Solve the Paradox of Innovation: Using Narrative to Transform Your Turning your story into action
  • A Different Kind of Leader: Using Narrative to Become an Interactive Leader

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lifes and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.


-Regular rate for business participants € 2,850.00 + VAT

-Special rate for startups, freelance creative professionals and social enterprises € 2,550.00 + VAT

-Special rate for 2 colleagues from the same organization € 4.700,00 + VAT


You can reach us by mailing to


What are the program dates?

Dec 11-13, 2020

Where will the program take place?

The program will be held in Paris, we start at Mama Shelter in Paris


In what language will the course be delivered?

The program is offered in English.

What are the program costs?

-Regular rate for business participants € 2,850.00 + VAT

-Special rate for startups,  freelance creative professionals and social enterprises € 2,550.00 + VAT

-Special rate for 2 colleagues from the same organization € 4.700,00 + VAT

This price includes training facilities, catered breakfast, lunch and program materials. You are responsible for your own dinner and accommodation.

Are discounts available for teams?

Because learning from each other is a very powerful tool and becomes more effective with more colleagues, we offer a discount. If you sign up with two colleagues from one organization, the cost will be lowered per person.

Are tax deductions available?

Did you know that in most countries a self-employed person or employee can make use of the personal deduction or tax deduction for study costs? This implies that the cost of education, taking into account a threshold on your income, can be deducted. In this way, the tax authority pays a large part of your education.

What is the class size?

During the three day journey, you will be led by Peter de Kuster in a small group of          2 to 4 senior creative professionals. The group is small enough to bring in your own cases to discuss intensely.

How can I register?

You can reach us by mailing to