The Taste of Happiness


Yes, you can try your hand at the business of your dreams without risking your present job or business, your next mortgage payment, or your kid’s future. In The Taste of Happiness you will discover how meeting your rolemodels  – can be the first step toward making that dream come true

Revolutionary and practical, this hands on programme designed by Peter de Kuster – will help you mesh your working life with your deepest sense of self as you learn how to:
  • Plan a “dream business” of your own;
  • Build the skills and gather the knowledge you will need to embark on your new business;
  • Overcome the fear of changing;
  • Turn a layoff or other involuntary change into the opportunity of a lifetime;
  • Design and create a dream business that doesn’t exist …yet;
  • Manage a smooth, safe transition from your present job or business to your dream business.
  • Minimize financial risk as you embark on your bold new life


Creative people have made a testdrive in their dream business or profession for centuries and many generations. Talking to or even working with somebody who does the creative work they would love to do or explore. For architects, artists, designers, writers, cooks, actors etcera it is quit normal. Mostly however something you do at the start of your creative career. You can do it any time in your career however. To sharpen the story you tell yourself about you, your work, your business, what you are capable of doing. In meeting a mentor, somebody who has a creative dream business in your eyes and makes money with it.

Years ago I started advising creative people who started their business to make a Meet Your Heroes.  Speaking with a heroine or hero who has your dream business. It can save you years and a lot of money having direct feedback and stories of someone who does what you feel you would love to do. Almost everybody who has made a testdrive has come out of it with a more clear story and more determination than ever to make their dream business come true. They landed exciting projects, started an education or found other ways to further their dream business. After years of fantasizing their Testdrive has given them in hours or days the strength to come into action.

Partly this was due to a learning effect – the concrete knowledge they gained about the business of their dreams. Partly it was the mentor who held their hand, gave their confidence a boost en offered them help. Partly it was the contacts they made, which made the next steps more simple.


But the most important of all, next to these practical matters, was something different. the meeting with their heroes awakened and gave energy to something deep inside of them, a part that once awakened, refused to be ignored. Know that when you consider a dream business it not only is about how you spend your hours at work. Het is about the connection between your work and the deepest feeling about yourself.  It is about doing what you love, work that energizes you instead of exhausts you, work which has meaning for you.

Twelve reasons for a Meet Your Heroes

1.  To make a testdrive in your dream business before you committ yourself to a business

2. To find a mentor

3.  To learn about the ins and outs of a business

4.  To make contacts in a profession or market

5.  To raise your confidence level

6.  To explore a  passion

7.  To satisfy your curiosity about ‘ the road not taken’

8.  To test possible businesses when you don’t know yet what you want

9.  To make an unusual, exciting journey

10. To try out something new and challenge yourself in new ways

11. To create a new story about yourself, your present company, job, lifestyle and future

12. To reconnect with some passion(s) inside of you


Part One.  You Can Do It –  One Step at a Time.   Meet Your Heroes; how does it work; How to know which dreamjobs to choose?  How to deal with fear and uncertainty? How to research your dreamjob? How to invite your rolemodels?

Part Two.  Meetings with different rolemodels who have your dreamjob to ask them everything you want about their job.

Part Three. Evaluation of the Meetings.  What is your story about your Dreamjob now? Making your Action Plan. When Things Don’t Go According to the Plan.


09.10             Welcome & drinks
09.30             The Preparation of your Testdrive
12.45 – 15.30    Meet the Heroes.  (times vary)
16.30 – 18.30 Evaluate the Testdrive. Design an Action Plan.
19.00              Journey finishes



We start at Shakespeare and Company bookstore and travel in the footsteps of Midnight in Paris three days through Paris

Practical Info

The price of this 3 day journey in Paris is Euro 2850 excluding VAT per person

When you want to attend the seminar with two or more people there are special prices

Students receive a discount of over 60%,  their price is Euro 995 including VAT per person

You can reach Peter for questions about dates and the program by mailing him at 

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lifes and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

Become a great Storyteller

That’s why I set up The Hero’s Journey in the great cities of the world.  A new way to use the power of your story.  To guide you to life-changing, eye-opening movies, art, literature that truly have the power to enchant, enrich and inspire.

In this journey with Peter de Kuster you’ll explore your relationship with stories so far and your unique story identity will be sketched. You will be guided to movies, art, literature, myths that can put their finger on what you want to rewrite in your story, the feelings that you may often have had but perhaps never understood so clearly before; movies that open new perspectives and re-enchant the world for you.

You will be asked to complete a questionnaire in advance of your session and you’ll be given an instant story advice and movies to see to take away. Your full story advice and movies to see list will follow within a couple of days.