The Hero Journey in Rome. The Power of Your Story: The Three Rules of Storytelling

Purpose, truth, action.

When writers really want to emphasize something, they put it in a one sentence paragraph. If they suspect even that is not emphasis enough, then they go to Plan B: break things up into still more melodramatic, one-word paragraphs.

Purpose.

Truth.

Action.

All good storytelling coheres around those three ideas. They are the three criteria, taken together, by which we judge the workability and ultimate success of our story. With those three principles in your pocket, you can summon your best story to live. You are virtually guaranteed to keep your story vital, moving, productive, fulfilling.

Let us review them:

Purpose

What is my ultimate purpose? What am I living for? What principle, what goal, what end? For my whole life, and every single day? Why do I do what I do? For what? What is the thing that would get me to be fully engaged, and to be sure and at peace that it is the right decision, the necessary one, the only one? What is the thing I am driving toward – or should be – with every action I take? Have I articulated to myself my deepest values and beliefs, which are the bedrock of who I am and which must be inextricably tied to my purpose (and vice versa)? Who do I want to be at the end? What legacy do I want to leave? What epitath about myself could ‘I live with’?  When all is said is done, how do I want to be remembered? What is non- negotiable in my life? What do I believe must happen for me to have lived a successful life? Is my story taking me where I want to go? Is it “on – purpose”?  Consistently? And why am I telling this story? What is the real motive? Is my purpose noble or ignoble?

Truth

Is the story I am telling true? Does it conform to known facts? Is it grounded in objective reality as fully as possible; that is, does it coincide with some generally agreed-upon portrayal of the world? Or is it true only if I’m living in a dreamland? Is it a lie I tell myself when I think, ‘This is the way the world is’ – my own, probably biased evaluation of things, one that is dubiously defensible, and which I repeat to myself because it provides false comfort for the way my life has turned out? Do I sidestep the parts of my story that are obviously untrue because they are just too painful to confront? Is my story I still believe when I really dig down, when I listen to my most candid, private voice, when I do my best to shut out other influences and hear instead what I genuinely think and feel? Which is the truer statement: My story is honest and authentic or My story is made up?  Is my story closer to a documentary or a work of fantasy? What myths am I perpetuating that could potentially steal my fate in areas of my life that really matter?

Action

A good story is premised on action … is it mine? With my purpose firmly in mind, along with a confidence about what is really true, what actions will I now take to make things better, so that my ultimate purpose and my day-to-day life are better aligned? What habits do I need to eliminate? What new ones do I need to breed? Is more of my life spent participating or observing? Are my actions filled with hope – hope that I will succeed, hope that the change I seek is realistically within my grasp? Or is my ‘action-taking’ really more accurately portrayed as ‘going through the motions’? Do I believe to my core that, in the end, my willingness to follow through with action will determine the success of my life? Do I believe that if I act with commitment and consistency I will end up where I want to be, where I have always felt I am capable of being? Does the story I tell myself move me to action? Does it inspire hope and determination in me? Am I confident that I can make any necessary course correction, no matter what stage of life I am in, no matter how many times I may have failed at it in the past? Do I proceed in the belief that I will never surrender in this effort because my happiness and success as a human being is what is at stake?

One must hold one’s story up as if against a three – part checklist: your story must have purpose (can you name it?), your story must be true (is it?), your story must lead to hope-filled action (does it?). 

When a hero achieves a breakthrough, it is always – always – because he or she has come to a fundamental understanding of the interlocked nature of all three rules of storytelling. It is nog good enough to satisfy one or even two of the three rules and content yourself that your story has now improved; it will not leave you 33% better off or 67% better off. More likely, you may have fulfilled one or even two of the three rules but because all three rules are not followed, your story remains dysfunctional.

While one needs to understand deeply each of the three rules of storytelling, not all rules are created equally. Truth and action probably give people more trouble than purpose.  For example, what about those people who have purpose nailed…. but not action? This is probably the most common of the permutations, and in some ways the most tragic. In this group you find the novelists who have yet to set pen to paper, lovers who are single and celibate, entrepreneurs who don’t know the first thing about how to attract customers.

The Hero’s Journey

In this groundbreaking new hero’s journey in Rome we examine the way we tell stories about ourselves to ourselves — and, most important, the way we can change those stories to transform our business and personal lives.

Your story is your life. As human beings, we continually tell ourselves stories — of success or failure; of power or victimhood; stories that endure for an hour, or a day, or an entire lifetime. We have stories about our work, our families and relationships, our health; about what we want and what we’re capable of achieving. Yet, while our stories profoundly affect how others see us and we see ourselves, too few of us even recognize that we’re telling stories, or what they are, or that we can change them — and, in turn, transform our very destinies.

Telling ourselves stories provides structure and direction as we navigate life’s challenges and opportunities, and helps us interpret our goals and skills. Stories make sense of chaos; they organize our many divergent experiences into a coherent thread; they shape our entire reality. And far too many of our stories are dysfunctional, in need of serious editing. First, we ask you to answer the question, “In which areas of my life is it clear that I cannot achieve my goals with the story I’ve got?” We then show you how to create new, reality-based stories that inspire you to action, and take you where you want to go both in your work and personal life.

For decades, at the Hero’s Journey has been examining the power of story to increase passion and performance. Thousands of individuals from every walk of life have sought out and benefited from our life-altering stories.

Our capacity to tell stories is one of our profoundest gifts. The Hero’s Journey approach to creating deeply engaging stories will give you the tools to wield the power of storytelling and forever change your business and personal life.

What Can I Expect?

Here’s an outline of the THE HERO’S JOURNEY

Journey Outline

DAY ONE:  OLD STORIES

DAY TWO: YOUR NEW STORY

  • A Quest is Never Forgettable
  • The Premise of your Story.
  • The words on your tombstone
  • You ultimate mission, out loud
  • Questioning the Premise
  • Lining up
  • Flawed Alignment, Tragic Ending
  • Write Your New Story

DAY THREE: TURNING STORY INTO ACTION

  • Turning your story into action
  • The Story Effect
  • Story Ritualizing
  • The Storyteller and the art of story
  • The Power of Your Story
  • Storyboarding your creative process
  • They Created and Lived Happily Ever After

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.

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Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

Practical Info 

Ticket costs Euro 2850 excluding VAT per person

You can reach Peter for a skype meeting about questions you have by mailing him at theherojourneyquestionnaires@gmail.com

TIMETABLE

09.40    Tea & Coffee on arrival

10.00     Morning Session

13.00     Lunch Break

14.00     Afternoon Session

18.00     Drinks