They Lived Happily Ever After!

How do you live happily ever after?

I identify the three things I want to get finished that day – never more than three. At the end of my day I use my 10 – 6 – 1 scale to rate myself.   Now I am giving myself 10’s all the time. I found that I actually got more accomplished more completed – and at a higher level – than when I was doing lots of things. I stopped multitasking at meetings and suddenly they became shorter, crisper.  The effectiveness of conversations improved threefold. Plus, it has been more enjoyable.

Learning to invest your full and best energy in whatever you are doing at that moment in full engagement is what I call The Hero’s Journey.  A story i have developed over more than two decades, which posits at its core that life is enriched, flow occurs, happiness is felt because of the commitment, passion, and focus we give it, not the time we give it. These fully – engaged – in the present moments –  I call ‘Moments of Bliss’ – created me more ‘Moments of Bliss’ and  ‘Days of Bliss’ in two weeks than I had in the five years before, or than I probably would have in the next five years had my life and business continued the way it was going.

One of the exciting discoveries I have made is the almost perfect correlation between engagement, on one hand, and happiness, on the other. Engagement is an acquired skill that allows us to be in the present; it is where people feel happiest. (The happiness we feel about an upcoming event is really not future-oriented, but rather present-oriented happiness in the anticipation). The more engaged we are in something, the more alive we tend to feel; the more alive we feel, the happier we feel. Becoming fully engaged in our hero’s journey that deeply matters brings a rich sense of meaning, depth and dimension to our lives. Disengagement as the opposite, tragic effect. It pulls us from the core of life – characterized by intensity, passion and meaning – to its boundaries, characterized by safety, protection and disassociation.

By being engaged we experience true happiness and joy in our lives. We ignite our talents and skills.

The Hero’s Journey

  • Start Date:  You can start at any date
  • Duration:  Five weeks
  • Time:  1 hour/week Zoom/Skype meeting
  • Form: online personal coaching with Peter de Kuster
  • Price:  Euro 599 excluding VAT

Reserve your ticket at or 00-31-6-33661772

In this groundbreaking new hero’s journey in Michelangelo’s Florence and Rome we examine the way we tell stories about ourselves to ourselves — and, most important, the way we can change those stories to transform our business and personal lives.

Your story is your life. As human beings, we continually tell ourselves stories — of success or failure; of power or victimhood; stories that endure for an hour, or a day, or an entire lifetime. We have stories about our work, our families and relationships, our health; about what we want and what we’re capable of achieving. Yet, while our stories profoundly affect how others see us and we see ourselves, too few of us even recognize that we’re telling stories, or what they are, or that we can change them — and, in turn, transform our very destinies.

Telling ourselves stories provides structure and direction as we navigate life’s challenges and opportunities, and helps us interpret our goals and skills. Stories make sense of chaos; they organize our many divergent experiences into a coherent thread; they shape our entire reality. And far too many of our stories are dysfunctional, in need of serious editing. First, we ask you to answer the question, “In which areas of my life is it clear that I cannot achieve my goals with the story I’ve got?” We then show you how to create new, reality-based stories that inspire you to action, and take you where you want to go both in your work and personal life.

For decades, at the Hero’s Journey has been examining the power of story to increase passion and performance. Thousands of individuals from every walk of life have sought out and benefited from our life-altering stories.

Our capacity to tell stories is one of our profoundest gifts. The Hero’s Journey approach to creating deeply engaging stories will give you the tools to wield the power of storytelling and forever change your business and personal life.

What Can I Expect?

Here’s an outline of the THE HERO’S JOURNEY

Journey Outline



  • A Quest is Never Forgettable
  • The Premise of your Story.
  • The words on your tombstone
  • You ultimate mission, out loud
  • Questioning the Premise
  • Lining up
  • Flawed Alignment, Tragic Ending
  • Write Your New Story


  • Turning your story into action
  • The Story Effect
  • Story Ritualizing
  • The Storyteller and the art of story
  • The Power of Your Story
  • Storyboarding your creative process
  • They Created and Lived Happily Ever After

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.