What is Your Story about Creativity?

What is ‘Your Story about Creativity?

What is Your Story about Creativity is a one-on-one online conversation with Peter de Kuster. It is one of 12 virtual conversations around our core themes: Entrepreneurship, Passion, Self Promotion, Money, Time, Self, Innovation and Creativity. Further information on how to connect with Peter will be send when you mail him at theherojourneyquestionnaires@gmail.com

Why should I attend?

Einstein said that we’re all born geniuses – which suggests that a lot of education strips us of our innate creative powers. Very often, the pressure to be serious, along with stress, anxiety, and self-criticism holds us back from being fully creative. With the right mindset and strategies we can overcome these blocks and bring creativity back into our daily lives and our professional career.

In this virtual conversation, we will:

• Learn the myths and the realities of the creative process.

• Explore our intuition and learn how to access it regularly.

• Learn strategies for coming up with new ideas and overcoming creative blocks.

• Reflect on our own strengths and weaknesses during the creative process.

What characterises mastery of this skill?

Creative employees are able to consider things from different viewpoints and challenge fixed assumptions in order  to solve a work-related problem. They  usually have an open mindset and feel comfortable with iterative processes which include a risk of failure. They are able to detach their self-esteem from their ideas  and let go of impractical suggestions.

What characterises a lack of this skill?

Employees with a lack of creativity often  find it difficult to try something new and prefer familiar methods. They might hold themselves back by criticising their own ideas or cutting down other people’s. Additionally, they might rely too much  on others to help solve problems.

The format of this conversation is highly interactive and involves a combination of teaching, and reflection. Peter de Kuster aims to create a confidential space where you are welcome to contribute freely and comfortably. If you have any questions about the format of the virtual conversation please get in touch at theherojourneyquestionnaires@gmail.com


  • Dates: Any Time You Want
  • Time: One Hour
  • Form: Online conversation with Peter de Kuster
  • Price:  Euro 195

Book your virtual conversation by sending Peter an email to theherojourneyquestionnaires@gmail.com

About Peter de Kuster

Peter de Kuster is the founder of The Hero’s Journey & Heroine’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.