Your Client’s Story – “Pure Rubens” in Museum Boijmans van Beuningen

Revolutionize your coaching business by quickly forging an unbreakable bond with your clients or prospects to become a trusted partner.

Your Client’s Story describes the secret of their astounding success. Peter de Kuster studied the winning approaches used by successful financial services professionals. Notably, the most successful had mastered a genuine ability to engage in a discovery dialogue where clients openly expressed their objectives and motivations. The best financial services professionals knew how to listen, ask the right questions, and create an atmosphere of empathy. Your Client’s Story includes specific scripts for reenacting winning discovery dialogues geared to the life situations, transitions, and goals that drive life choices.

Included are tips and key questions geared to specific clients and situations, such as: Small business owners; Clients or prospects who are entering the second half of their life and career; Those seeking balance in their lives; Individuals who are searching for their vocation. With stories of successful financial services professionals, explaining how they’ve changed the way they do business, and how these changes have generated more successful books of business. Stories of clients which also tell their side of the story, explaining how the discovery dialogue has enhanced the entire process.

Museum Boijmans Van Beuningen owns an important collection of paintings of Rubens. The collection is unique and belongs to the best in the world.  During the ‘Your Clients Story – ‘Pure Rubens’ Peter de Kuster will show the painter’s magnificent story power:  the ability to tell human stories in many different ways.  How you are immersed in these stories and moved to action. Museum Boijmans Van Beuningen and the Museo Nacional del Prado in Madrid collaborated to bring the most beautiful works of Rubens together.  They show the great storyteller in all his facets and his talent to unravel the human story.

Join us for a truly transformational one day vacation for the mind.

Ticket costs Euro 350 excluding VAT and including ticket for the ‘Pure Rubens’ exhibition at Museum Boijmans van Beuningen

You can have a preview of Your Client’s Story on a special website here

You can reach Peter for a skype meeting about questions you have by mailing him at 


09.40    Tea & Coffee on arrival

10.00     Morning Session

13.00     Lunch Break

14.00     Afternoon Session

18.00     Drinks

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lifes and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.