“The greatest artist has no conception which a single block of marble does not potentially contain within its mass, but only a hand obedient to the mind can penetrate to this image” – Michelangelo Buonarroti
What do I mean with ‘story’? I don’t intend to offer tips on how to fine-tine the mechanics of telling stories to enhance the desired effect on listeners.
I wish to examine the most compelling story about storytelling – namely, how we tell stories about ourselves to ourselves. Indeed, the idea of ‘one’s own story’ is so powerful, so native, that I hardly consider it a metaphor, as if it is some new lens through which to look at life. Your story is your life. Your life is your story.
When stories we watch touch us, they do so because they fundamentally remind us of what is most true or possible in life – even when it is a escapist romantic story or fairy tale or myth. If you are human, then you tell yourself stories – positive ones and negative, consciously and, far more than not, subconsciously. Stories that span a single episode, or a year, or a semester, or a weekend, or a relationship, or a season, or an entire tenure on this planet.
Telling ourselves stories helps us navigate our way through life because they provide structure and direction. We are actually wired to tell stories. The human brain has evolved into a narrative-creating machine that takes whatever it encounters, no matter how apparently random and imposes on it ‘chronology and cause – and – effect logic’. We automatically and often unconsciously, look for an explanation of why things happen to us and ‘stuff just happens’ is no explanation.
Stories impose meaning on the chaos; they organize and give context to our sensory experiences, which otherwise might seem like no more than a fairly colorless sequence of facts. Facts are meaningless until you create a story arond them.
By ‘story’ I mean those tales we create and tell ourselves and others, and which form the only reality we will ever know in this life. Our stories may or may not conform to the real world. They may or may not inspire us to take hope – filled action to better our lives. They may or may not take us where we ultimately want to go. But since our destiny follows our stories, it is imperative that we do everything in our power to get our stories right.
For most of us, that means some serious editing.
To rewrite your story, you must first identify it. To do that you must answer the question: In which important areas of my life is it clear that I cannot achieve my goals with the story I have got?
Only after confronting and satisfactorily answering this question can you expect to build new reality – based stories that will take you where you want to go.
Your life is the most important story you will ever tell, and you are telling it right now, whether you know it or not. From very early on you are spinning and telling multiple stories about your life, publicly and privately, stories that have a theme, a tone, a premise – whether you know it or not. Some stories are for better, some for worse. No one lacks material. Everyone’s got a story.
And thank goodness. Because our capacity to tell stories is, I believe just about our profoundest gift. Perhaps the true power of the story metaphor is best captured by this seemingly contradiction: we employ the word ‘story’ to suggest both the wildest of dreams (it is just a story ……) and an unvarnished depiction of reality (okay, what is the story?). How is that for range?
The challenge? Most of us are not writers. That is what I intend to do here in this hero’s journey. First, explore with you how pervasive story is in life, your life, and second, to rewrite it.
The Hero’s Journey
In this groundbreaking new hero’s journey in Rome we examine the way we tell stories about ourselves to ourselves — and, most important, the way we can change those stories to transform our business and personal lives.
Your story is your life. As human beings, we continually tell ourselves stories — of success or failure; of power or victimhood; stories that endure for an hour, or a day, or an entire lifetime. We have stories about our work, our families and relationships, our health; about what we want and what we’re capable of achieving. Yet, while our stories profoundly affect how others see us and we see ourselves, too few of us even recognize that we’re telling stories, or what they are, or that we can change them — and, in turn, transform our very destinies.
Telling ourselves stories provides structure and direction as we navigate life’s challenges and opportunities, and helps us interpret our goals and skills. Stories make sense of chaos; they organize our many divergent experiences into a coherent thread; they shape our entire reality. And far too many of our stories are dysfunctional, in need of serious editing. First, we ask you to answer the question, “In which areas of my life is it clear that I cannot achieve my goals with the story I’ve got?” We then show you how to create new, reality-based stories that inspire you to action, and take you where you want to go both in your work and personal life.
For decades, at the Hero’s Journey has been examining the power of story to increase passion and performance. Thousands of individuals from every walk of life have sought out and benefited from our life-altering stories.
Our capacity to tell stories is one of our profoundest gifts. The Hero’s Journey approach to creating deeply engaging stories will give you the tools to wield the power of storytelling and forever change your business and personal life.
What Can I Expect?
Here’s an outline of the THE POWER OF YOUR STORY
PART ONE: OLD STORIES
- Your Story Is Your Life
- Your Life Is Your Story
- What is your Story?
- Your Hero’s Journey
- Is This Really Your Story?
- The Private Voice
- The Three Rules of Storytelling
- They Lived Happily Ever After?
- They Lived Happily Ever After!
- Are you even trying to tell a Story?
- Tell your current Story
DAY TWO: YOUR NEW STORY
- A Quest is Never Forgettable
- The Premise of your Story.
- The words on your tombstone
- You ultimate mission, out loud
- Questioning the Premise
- Lining up
- Flawed Alignment, Tragic Ending
- Write Your New Story
DAY THREE: TURNING STORY INTO ACTION
- Turning your story into action
- The Story Effect
- Story Ritualizing
- The Storyteller and the art of story
- The Power of Your Story
- Storyboarding your creative process
- They Created and Lived Happily Ever After
About Peter de Kuster
Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project, a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.
Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing, MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.
Ticket costs Euro 2850 excluding VAT per person
You can reach Peter for a skype meeting about questions you have by mailing him at email@example.com
09.40 Tea & Coffee on arrival
10.00 Morning Session
13.00 Lunch Break
14.00 Afternoon Session