Peter de Kuster’s One-Day Archetype Storytelling Masterclass for Small Business Heroes

The legendary Peter de Kuster—founder of The Hero’s Journey company and author of bestselling classics on archetype storytelling—shows you how to go from dreaming about your own business to actually doing it. A highly in-demand keynote speaker whose company has transformed over 3,248 entrepreneurs across 47 countries, Peter de Kuster is THE name in business storytelling—and now he demonstrates “How Ordinary People Can Create Extraordinary Companies” through the power of the Hero’s Journey and StoryFusion. Making your dreams real is the first step to entrepreneurial success—and Peter’s Awakening the Entrepreneur Within provides the key, fused with Florence’s Renaissance spirit.

Date: Thursday, May 14, 2026 (weekday executive format)
Epic Florence Route: Uffizi Gallery → Ponte Vecchio → Florence Cathedral → Leather Market (meet Paris entrepreneurs) → Oltrarno Workshops → Piazza della Signoria Elixir
Time: 9:00 AM – 7:00 PM (10 hours of transformative immersion)
Investment: €1.750 individual | €9.250 teams of 5+ (47% savings)
Group Size: Maximum 12 Entrepreneurial Heroes
Inclusions: Tuscan fusion lunches, all transport, comprehensive materials, Hero’s Gala reception
Location Advantage: Florence—the birthplace of Renaissance entrepreneurship—pulses with archetype energy for awakening your inner Hero.

What is Entrepreneurial StoryFusion?
Imagine transforming your small business dream into a living Hero’s Journey where every customer becomes part of your epic story. Peter de Kuster fuses 4 entrepreneurial personalities (Dreamer, Thinker, Storyteller, Leader) with Jung’s 12 archetypes and the Hero’s Journey structure. You’ll meet thriving Paris small businesses who’ve mastered this: Benoit the Baker (Creator archetype baking storytelling rituals), Claire’s Vintage Atelier (Explorer curating discovery narratives), Pierre’s Coffee Roastery (Sage sharing coffee wisdom quests). These aren’t chains—they’re personal legends thriving through authentic StoryFusion.

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Your Hero’s Journey: Gerber’s Chapters as Florence Archetype Temples

Peter de Kuster structures this odyssey around Awakening the Entrepreneur Within‘s 5 Parts, mapping each to Hero’s Journey stages. Florence’s Renaissance landmarks become living classrooms where you’ll awaken your inner Dreamer, Thinker, Storyteller, and Leader.

Part One: The Preparation – ORDINARY WORLD

9:00 AM – Uffizi Gallery: “A Conversation with My Mother Leads to the Dreaming Room”
Dreamer Awakening: Among Botticelli’s Birth of Venus, Peter shares his pivotal “mother conversation” that birthed the Dreaming Room—your sacred space for entrepreneurial imagination. Meet Benoit the Baker (Paris guest) whose Creator dream transformed a failing bakery into Paris’s storytelling patisserie.
Workshop: Enter your Dreaming Room. Map your “Five Realities of the Entrepreneur” using Hero’s Journey thresholds.
Story Ritual: Craft your Personal Myth origin story.
Duration: 90 minutes

Part One cont.: “The Four Dimensions of the Entrepreneurial Personality” – CALL TO ADVENTURE

10:30 AM – Ponte Vecchio: Dreamer, Thinker, Storyteller, Leader Activation
Archetype Fusion: Over Arno River views, activate Gerber’s 4 personalities through Peter’s archetypes: Dreamer (visionary Explorer), Thinker (strategic Sage), Storyteller (narrative Jester), Leader (commanding Ruler).
Immersion: Analyze Claire’s Vintage Atelier—Paris Explorer who turned flea market finds into €500K storytelling destination.
Activity: Diagnostic your entrepreneurial personality balance.
Duration: 90 minutes

Part Two: The Dreamer and the Dream – THRESHOLD CROSSING

12:30 PM – Florence Cathedral (Duomo) Lunch: “The Awakening” → “The Dream Is Born”
Dream Birth Saga: Under Brunelleschi’s Dome, journey through Awakening → Realization → Negative Reaction → Personal/Impersonal Dream → Sudden Shock → Dream Birth. Peter’s Hero’s Journey maps your internal transformation.
Paris Hero: Pierre’s Coffee Roastery shares Impersonal Dream scaling from 1 café to 7 Paris locations through Sage rituals.
Fusion Workshop: Over Tuscan lunch, birth your business dream through 7-stage storytelling template.
Duration: 90 minutes (incl. lunch)

Part Three: The Thinker and the Vision – TESTS & ALLIES

2:00 PM – Florence Leather Market: “Taking the Dream Apart” → “Business Model Mastery”
Vision Architecture: Meet local leather artisans embodying Thinker precision. Deconstruct/reconstruct your dream into economic, functional, organizational vision using Peter’s Story framework .
Paris Thinker: Analyze Claire’s Vintage business model—€2M inventory turning 6x annually through Explorer narratives.
Activity: Build your Entrepreneurial Vision Canvas (dream → metrics → scalability).
Duration: 90 minutes

Part Four: The Storyteller and the Purpose – APPROACH & ORDEAL

3:30 PM – Oltrarno Art Workshops: “Defining Purpose” → “The Story Grows from Within”
Purpose Narrative: In artisan studios, master Peter’s Storyteller dimension. Craft purpose-driven narratives that capture imagination and grow organically. Florence’s Renaissance masters prove storytelling outlives products.
Paris Storyteller: Benoit the Baker reveals “Bread as Love Ritual” story generating 40% margins vs industry 15%.
Ritual Design: Engineer daily storytelling behaviors embedding your purpose.
Duration: 90 minutes

Part Five: The Leader and the Mission – REWARD & TRANSFORMATION

5:00 PM – Piazza della Signoria: “The Leader” → “Golden Pyramid Revelation”
Mission Command: Under Michelangelo’s David replica, embody Peter’s Leader integrating all 4 personalities. Build “Golden Pyramid” scaling from solopreneur to enterprise.
Paris Leader: Pierre’s Coffee Leader systems serving 5,000 customers/day with 92% retention.
Workshop: Construct your Mission Control Dashboard + 18-month Leader roadmap.
Duration: 90 minutes

Resurrection & Elixir – FLORENCE ELIXIR

6:00 PM – Palazzo Vecchio Terrace: “The Revelation of the Golden Pyramid”
Entrepreneurial Legend Ceremony: Synthesize Florence’s Renaissance power into your Awakening Canvas. Become Chief Story Officer of your venture.
Epic Deliverables:
✅ Master Awakening Canvas (4 personalities + Hero’s Journey)
✅ 18-Month Entrepreneurial Roadmap
✅ 3 Paris Small Business Analysis Reports
✅ Florence Entrepreneur Hero Certificate
✅ Storytelling Toolkit (100+ small business narratives)
✅ Private Renaissance Gala

7:00 PM: Hero’s Entrepreneurial Gala – networking with Paris guests, Tuscan wines, live storytelling.

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Florence’s Entrepreneurial Framework: The Hero’s Journey

ArCHETYPE	Florence Temple	Hero Stage	Personality	Paris Example	KPI Transformation
Preparation	Uffizi/Ponte Vecchio	Ordinary World/Call	Dreamer	Benoit Baker	300% revenue growth
Dreamer/Dream	Duomo	Threshold	Dreamer	Pierre Coffee	7 locations in 3 years
Thinker/Vision	Leather Market	Tests	Thinker	Claire Vintage	€2M inventory 6x turn
Storyteller/Purpose	Oltrarno	Ordeal	Storyteller	Benoit Rituals	40% margins
Leader/Mission	Piazza Signoria	Reward	Leader	Pierre Systems	92% retention

Paris Small Business Heroes You’ll Meet

1. Benoit the Baker (Creator Archetype): From failing patisserie to Paris storytelling legend. “Bread as Love Ritual” generates 40% margins.
2. Claire’s Vintage Atelier (Explorer): Flea market finds → €500K discovery destination. 6x inventory turns.
3. Pierre’s Coffee Roastery (Sage): 1 café → 7 locations, 5K daily customers, 92% retention through wisdom rituals.

Neuroscience of Entrepreneurial Storytelling

Jung: 12 archetypes power universal appeal
Brain Science: Stories activate 22 regions vs facts (7)
de Kuster Data: 3x loyalty, 85% engagement lift
Small Business ROI: 300% average revenue growth

Your Transformation: Dreamer → Extraordinary Company

Before: Stuck in technician trap, inconsistent revenue, no scalable story
After: 4 personalities integrated, Hero’s Journey business, viral growth

Perfect Entrepreneurial Hero Profile

Solopreneurs → €1M Visionaries: Bakers, designers, coaches ready for Hero’s Journey scaling
Small Business Owners: €100K-€500K revenue seeking systems + story
Creative Entrepreneurs: Artisans, makers fusing craft with commerce

Not For: Job-seekers, corporate escapees without Dreamer fire

Florence’s Renaissance Advantage

Birthplace of entrepreneurial genius—Medici banking, Botticelli innovation, Michelangelo mastery. Optimized route:

• Walking optimized (max 15 min)
• Artisan encounters included
• Tuscan fusion lunches
• Max 12 for mastery

Secure Your Hero’s Journey Spot

Only 12 Entrepreneurial Heroes
Register: peterdekuster2023@gmail.com
Teams Save 47%: €9.250 (5+)
May 14, 2026: Florence forges your entrepreneurial legend.

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