Exclusive Guidance for CSOs

What I first articulated in The Storytelling Economy has now fully come to fruition: leading companies across the globe and in most every industry are now telling great stories for their customers and employees. The Storytelling Economy is here, and it’s booming.

As a result, many enterprises have responded by appointing Chief Storytelling Officers to help create what customers are demanding. Often, though, CSOs are left figuring out for themselves what their job should entail – which of course differs from industry to industry, company to company. What’s more, neither business schools nor industry conferences are providing the educational opportunities they need.

That’s where Peter de Kuster comes in, who believes that personally transforming CSOs will be a driver of growth in the Storytelling Economy. And now he is introducing STORY COACH to provide CSOs with his personal, authoritative guidance and insight into the true potential of their position. Through the customized counsel in STORY COACH, you’ll attack the unique objectives related to your position, receive specific guidance on particular challenges you face, and gain from expert ideas and responses to your issues and opportunities.

STORY COACH is the definitive growth and learning resource for today’s Chief Storytelling Officer. The goal is to translate new thinking into your daily activities, and help elevate the CSO position into its rightful place in the corporate hierarchy. This is vital in infusing the mindset of experiences into the culture of your organization.

Peter de Kuster is recognized as one of the world’s foremost experts on storytelling. In your STORY COACH relationship you will have rare, unprecedented access to him on all facets of your work.

Coaching CSOs in All Their Roles

STORY COACH is structured around a series of one-on-one Encounters with Peter de Kuster that are completely customized to your situation. We spend time together establishing a thorough scope of your needs, then formally review your current company’s storytelling, and finally co-create refinements, improvements, and outright innovations that will demonstrate your growth. Along the way we provide you with a series of unique solo activities and storytelling that are specially selected to enhance your learning.

My counsel is based on my ground-breaking work guiding the success of many leading Chief Storyteling , culminating in my own unique archetypal story framework that describes the distinct roles demanded of today’s complete CSO.

When Chief Storytelling Officers understand and embrace their proper roles of Catalyst, Designer, Orchestrator, and Champion, then and only then will they become a force for their ultimate role – Guiding true enterprise transformation.

This is where STORY COACH wants to take you.

Encounters Custom-Designed to Transform

STORY COACH begins with an initial face-to-face exploration of your primary issues and opportunities, including both those currently known and latent ones revealed via deep conversation. The goal is to create a robust Storytelling Hit List — forming the basis of future STORY COACH Encounters and creating a roadmap detailing the order and priority of the work. This day will be scheduled at your location on a date convenient to you.

We will conduct a side-by-side tour of your experience offerings, venues, and events. This survey will inform immediate areas of storytelling opportunity and improvement, as well as provide insight into additional innovations. We facilitate this as a collaborative Story Discovery Excursion, formally guiding the observation process to generate new ideas.

The time spent together in STORY COACH sessions will increasingly reveal your unique storytelling skills, knowledge, and personality. We will use this to recommend a series of tasks to enlarge your perspective on business storytelling. This will include a customized selection of places to visit, people to meet, and publications to internalize. The aim here will be to enrich the breadth of your own storytelling acumen, contacts, and content.

There will be opportunities during your STORY COACH relationship where an in-person meeting will be the best way to work through a particular issue or opportunity. These summits will take place not at your office, but offsite to confidentially discuss your CSO efforts. During this time you can recharge and speak openly about any challenges or concerns you are facing. Peter de Kuster will of course provide completely independent and unbiased counsel to help you in your journey – returning you to your work with renewed purpose.

Among the many culminations of your work in STORY COACH will be a co-designed and collaboratively staged storytelling that you will present to either an internal or external audience. This will be a public, visual demonstration of the advanced expertise you’ve obtained through your STORY COACH relationship – possibly even introducing a new storytelling offering that you have designed. The insights you’ll reveal will yield both personal and organizational benefit and begin to redefine your role as a CSO.

Start with a Conversation

STORY COACH is a completely personalized solution, revolving around your schedule and needs. That’s why we won’t design a specific set of activities until we have spent time discussing your exact situation and understand how best to structure STORY COACH with you.

Think you might be ready to explore the benefits of STORY COACH? Send us an email to theherojourneyquestionnaires@gmail.com and we will arrange for a online interview with Peter de Kuster to gain common understanding and more fully discuss how STORY COACH can benefit you.