The Hero’s Journey of Federico Severino


Federico Severino - Self-portrait (1)What is the best thing that I love about my work?

I feel different every day when I enter my workroom. I am attracted to that place. When I work I don’t think of anything. This is the thing I love.

What is my idea of happiness?

Happiness is loving what you really do. Happiness is never stop dreaming. We are the architects of happiness.

What is my greatest fear?

When I was a child I was scared to be left alone at and feeling noises at home. Today I am afraid of earthquake.

What is the trait that I most deplore in myself?

Sometimes I am a little bit distracted and messy.

Which living persons in my profession do i most admire?

I admire e thank my painting master, Piero Zuccaro and Giuseppe Puglisi. With them I learned the ABC of painting.

What is my greatest extravagance?

I don’t think I’m an extravagant person but sometimes I have bizarre and not very appropriate behaviors. In fact, many of my friends make fun of me

On what occasion would I lie?

What is the thing that I dislike the most in my work?

I love what I do and I have difficult to say what i don’t like. I’d like to say what are things i would like to do

When and where was I the happiest, in my work?

For sure I remember my happiness for the opening of my first personal exhibition in Sicily. I remember that moment like it was yesterday. Sometimes I feel drained, of bad humor. My mood changes when I take my brush and my set of oil pastels.

If I could, what would I change about myself?

Nothing, Just nothing.

What is my greatest achievement in work?

I don’t know because I think I haven’t reached it yet

Where would I most like to live?

I’d like to live in Sicily. I grew up here. I have cultivated my passions. I will never tire of repeating it

What is my most treasured possession?

Be happy because there is always a reason to do it

What is my most marked characteristic?

I am a person who has a lot to give to others. Sometimes I am naive. I am always optimistic in life

Atmosphere, 2020, oil pastel on canvas, 100x65 cm

What is my most inspirational location, in my city?

The surrounding nature. Mountain landscape for sure. I am attracted to what you can embrace with your eyes. I like to observe the sky and the various chromatic nuances.

What is my favorite place to eat and drink, in my city?

“Serafino”, the best Arancino in Catania. “Vermouth”, a lot of people drink cocktail and beer all night long. Good place!.

What books influenced my life and how?

At first Philip Ball, “Color” to learn basic elements of painting. Wassily Kandinsky, “Point line and surface” to study the visual perception and the elements that compose it. Tullio Pericoli “Hand thinking” and David Le Breton, “The world on foot”, celebrates the joy of thinking and walking, a new way to travel not only with foots.

You Only Die Once. What music would I listen on my last day?

Stereophonics, “Have a nice day”, The Verve “Lucky Man”, The Who “ The seeker”.

Who are my heroes and heroines in real life?

All those people who give me the strength to go on. A big thank you to them.

Which movie would i recommend to see once in a lifetime?

Luchino Visconti, “Death in venice, David LyncThe Straight Story”, Alfred HitchcockRear Window”.

What role plays art in my life and work?

Art for me is air in the lungs. Art for me is not only a visual practice but above all, experiential. It is a continuous process of internal growth and maturation.

What do the wordsYou are the storyteller of your own life’ to me?

They tell me we have a sense of strong responsibility. We are the architects of our life. Our life is made of ups and downs. We just have to keep writing beautiful pages.

Who is my greatest fan, sponsor, partner in crime?

All those people who love art and beyond. To All those people who support me every day. Even those people who made me understand where I was wrong or where I was doing well. It’s important. I also thank the gallery owners but specifically Antonio Sarnari (Quam gallery, Scicli) for the important work he has done and continues to do.

What project, in 2020, am I looking forward to work on?

I have to do a big work that will be included in a new collection of contemporary Art in Sicily. Big news soon

Where can you see me or my work in 2020?

I have a website and some social pages like facebook and instagram. Many works are part of private collections in Italy and abroad. However, the Quam gallery and SACCA gallery in Sicily with which I collaborate have many works to show to the public.

In the landscape_Grey, 2020, oil pastel on canvas, 45x45 cm

What do the wordsPassion Never Retiresmean to me?

As long as there is internal energy there is life. If the passion is true it does not end easily

Which creative heroes should Peter invite to tell their story?

I mention Alessandro Costanzo, Carla Ricevuto, Stefania Orru’, Gabriele Salvaterra, Roberto D’Ingiullo, Alix Tucou, Maurizio Pometti, Maria Buemi, Domenico Vitale, Simone Geraci.

How can you contact me?

Here follows a message of Peter de Kuster, founder of The Hero’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


  • tick

    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

  • tick

    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

  • tick

    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

  • tick

    You are curious and want to engage in online learning.

  • tick

    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Hero’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Hero’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Hero’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Hero’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Hero’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s