The Hero’s Journey of Benjamin Peurey

What is the best thing about my job that I like?

There are many, but let’s mention two: on the one hand, its ability to make me understand the world, through the problems of my clients, which are both very numerous and very different because they come from various sectors. And on the other hand, the opportunity it gives me to learn more and more, by writing articles, speeches, events, making videos, podcasts, drawing, directing… I set my own limits, and the more I learn, the less I set them. 

What is my idea of happiness?

Finding meaning in what we do, reconciling personal and professional goals, growing without letting what we need devour what we want.

What is the trait I most deplore about myself?

My impatience.

What is my greatest extravagance?

Not thinking that most people are right. But that’s true, right?

On what occasions could I lie?

I have lied a lot to keep my daughter a child for as long as necessary.

What is the thing I dislike most about my work?

Its limitations.

When and where have I been happiest in my work?

First, when I discovered that my job could also be a vector of understanding, even reconciliation, between my clients and their targets, and then, each time it teaches me something, or allows me to understand something I did not know the ins and outs of. 

If I could, what would I change about myself?

My age, I guess!

Where would I most like to live?

New York is an absolute fantasy.

What is the most inspiring place in my city?

Even if I don’t go there much anymore because I’ve been going there too often for several decades, the museums. Contemporary art expresses the most inspiring translation of the world we live in.

What is my favorite place to eat and drink in my city?

My home!

What books have influenced my life and how?

Bukowski revealed my desire to write, Buzzati my belief that strangeness is the best embodiment of the everyday, and many other authors have influenced me. One book is hard… but I still prefer short stories to novels – probably still out of impatience.

You only die once. What music would I listen to on the last day of my life?

My favorite song is “Chelsea Hotel #3” by Leonard Cohen. I am also a big fan of David Bowie and Stevie Wonder. But on the last day of my life, I will probably listen to Bill Fay’s “The Never Ending Happening”, a good summary of life.

Who are my heroes and heroines in real life?

It’s impossible to say. However, I have found artists such as John Cassavetes, Annette Messager, Louise Bourgeois, Serge Gainsbourg, George Romero, Frank Miller, Charles Bukowski, Picasso or Sadie Benning to be extremely inspiring.

Which film should I recommend seeing once in a lifetime?

“Night of the Living Dead”! Proof that there is no such thing as subculture.

What role does art play in my life and work?

It is absolutely everywhere.

What do the words “You are the storyteller of your own life” inspire in me?


Where can you see me or my work in 2022?

Because I work in B2B, my current work is inherently hard to see. There are a few exceptions, such as this podcast I made for IBM, about the beginnings of AI, or my personal work, which is older – three records of Elista, a band for which I was a lyricist, three published books, and two recreations in the form of short films that I co-wrote and acted in.

What does the phrase “Passion never retires” mean to me?

A goal.

What creative heroes should Peter invite to tell their stories?

Kyphung Nguyen, a musician friend. François Nemeta, another friend, a filmmaker this time. Franck Chaud, who has created a company that is growing steadily today, and in which I have been working for five years as a Storyteller, and now as Creative Director. Mark SaFranko, another friend, brilliant writer.

How can you contact me?

On Linkedin, of course!

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