The Hero’s Journey of Ricardo Ribeiro

What is the best thing that I love about my work? Each project is a new opportunity to create a singular, never seen, one of a kind piece. It always starts with a blank timeline and you have this incredible chance to tell a story in the most amazing, creative, interesting and ground breaking way you can find using music, pictures, graphics or whatever you can come up with to serve the story and get the message through.

What is my idea of happiness? Professionally it has to be collaborating with talented, passionate, driven, ego free and creative professionals that give 100% of themselves to the project from inception to delivery. Personally, at the end of that same day when the work is done, being able to be with my family stress free and completely relaxed. If there’s a nice sunset, feet on the sand and ocean in front of me that seems like a happy day on my books!

What is my greatest fear? I am quite optimistic and tend not to spend time thinking about bad things but in the great words of Mr Nick Cave – “My biggest fear is losing memory because memory is what we are. Your very soul and your very reason to be alive is tied up in memory.”

What is the trait that I most deplore in myself?  There is a duality in this but I take it more as a good thing than a curse. Being cautious, some might call it insecurity, but having occasional doubts or not knowing all the answers on the tip of my tong. I like to be sure and think things through as much as possible before I come up with a solution. I have read this interview with the late Eric Zumbrunnen, an editor, (please go check who he was) where he shared his stages of editing and they are: – ‘It’s going to be amazing,’ ‘I don’t know what I can do with this,’ ‘What if everyone finds out I’m a fraud?’ ‘Damn the deadline,’ and finally, the ‘I’m a genius’ point. I guess this sums it up perfectly.

Which living persons in my profession do I most admire? Renato Silva, the editor with who I have learned a lot of the things I know mainly through shadowing him when I first started working professionally. André Banza and Pedro Mouzinho, another 2 editors with an amazing creative mind and eye for detail. Kay Lottermoser, amazing director/editor, team leader and inspiration with one of the fastest creative minds and editing skills I have worked with. And last but no least Ivan Filipovic one of the most talented colourists I had the pleasure of working and sharing projects with.

What is my greatest extravagance? Spending money in music. Either vinyl or guitars and gear!

On what occasion would I lie? I rather bite the bullet than lie. My mess up, my mistakes, my clean up.

What is the thing that I dislike the most in my work? When ego gets in the way of the creative process. From my point of view while creating, either you’re writing a book, filming, editing, colouring, drawing, writing music, it’s important to give yourself the room to make mistakes and explore different angles. Never taking anything for granted but also never assume that you have all the right answers. Ego usually gets in the way of experimentation and blocks what to me is the best part of creativity. Exploring, making mistakes and solving problems to create pieces that no one has ever seen before!

When and where was I the happiest, in my work? I have to say I was quite fortunate with most companies I have worked with so far and I was really happy with waking up and putting on my working shoes everyday. But to name the top 5 and for different reasons. Até ao Fim do Mundo, Portugal. Great team of editors and the true meaning of team work. Die Paten, Berlin. Amazing team leader, Kay Lottermoser, one of the best directors/editors I have worked with to this day. Aha International Media, Berlin. Again amazing team leader, Markus Aha, and where I got the chance to work exclusively in color grading projects that ranged from tvcs, docs or Promos. Red Bull Media House, Salzburg, Austria. Producing international and meaningful content while working with a multicultural and highly creative team of professionals. From editors, executive producers and colorists. We also had a great team leader, Bjoern Miniers. Freelancing remotely from my home office. Building my editing/grading suite is, to me, a great achievement and having the ability to produce content from inception to delivery makes me extremely motivated to create more and more often.

If I could, what would I change about myself? I would have loved to start working in post production at a younger age. If there’s any advice I would give to anyone out there reading is that if you are passionate about something learn everything you can about it. All of it! Share projects with more experienced professionals and learn as much as you can from them. If possible shadow them. Never stop collaborating, never stop learning, never stop creating and producing innovative and creative pieces. To me the most important thing is to get out there and share your work with the world.

What is my greatest achievement in work? Getting the message through. Pure and simply. I think that having the chance to tell so many incredible stories and share them with our audience is always an amazing feeling especially when you were given the chance to employ all the creative tools you have been acquiring over the years and tell a meaningful story.

Where would I most like to live? There is this small island, that will remain a secret for the obvious reasons, that we have visited a few years back, me and my wife, and we completely fell in love with it. The locals, the food, the nature.. everything is pure delight. When remote work is a sure thing we both know we are going to pack our bags and get ourselves on a plane, buy a small house with a bit of land, sea view and live there.

What is my most treasured possession? I don’t really value material stuff that much but I think that all my work tools come first as I cannot create without them.

What is my most marked characteristic? Perseverance/resilience and passion for what I do. If there’s a will there’s a way, always!

What is my most inspirational location, in my city? The subway. I always tend to look at people and try to figure out what their story is but most of the time I just create one for them in my head.

What is my favourite place to eat and drink, in my city? In Berlin, Maru. In Lisbon, Cantinho do Bem Estar.

What books influenced my life and how? Davinci Resolve Manual changed my life. All kidding apart most of the books on my shelf are post production related and they have a direct influence in what I do for a living. Not really a novel guy.

You Only Die Once. What music would I listen on my last day? At the moment..No More Heroes – The Stranglers.

Who is my hero or heroine in fiction? If there was a mix between James Bond, coolness and drive, and Indiana Jones, adventure and perseverance, that would be it.

Who are my heroes and heroines in real life? James Newell Osterberg Jr, Neil Percival Young, David Jon Gilmour…and along those lines!

Which movie would I recommend to see once in a lifetime?  Out of the top of my head, Paris Texas, is one of my favourites of a really long list.

What role plays art in my life and work? I think that if you work in creativity it is imperative that you get, at least, a glimpse at other art forms. Your creative skills are a reflection of what you lived and experienced. So to me it is important to get as much references as possible and not only focus on my art form otherwise I feel that I will just remix it unconsciously.

What do the words ‘You are the storyteller of your own life’ to me? I have the ability to edit the bad bits out and build my own story.

Who is my greatest fan, sponsor, partner in crime?  I am sure I am not that influential but I like to think there’s someone out there that likes some of the stories I have told throughout these 14 years of post production.

Which people or companies would I like to work with in 2020? I love to collaborate with Red Bull Media House projects every time. They are creative, challenging and simply interesting. Would love to work with Kay Lottermoser and Markus Aha again if I had the chance. Would love to share a few projects with Rupert Sanders, one of my favourite directors out there, as well as with Romain Gavras, and to edit a trailer for Mark Woollen.

Which people in my profession who can make a real difference in my creative career would i love to meet in 2020? Apart from the ones mentioned above, Kay Lottermoser, Markus Aha, Rupert Sanders, Mark Woolen I would love to work with Romain Gavras and Vhils.

What project, in 2020, am I looking forward to work on? There are a few TVCS and Docs that I am really looking forward to start working on as well as some personal passion projects.

Where can you see me or my work in 2020? My Vimeo and Youtube pages get updated regularly so I would say those are the best platforms to keep up to date with what I am producing.


What do the words “Passion Never Retires” mean to me? My day to day. I am a passionate editor/colorist and every day I like to search for new things and get surprised by other peoples work. That really makes my day and gets me motivated to produce.

Which creative heroes should Peter invite to tell their story? Kay Lottermoser, Markus Aha, Ivan Filipovic, André Banza and Renato Silva.

How can you contact me? You can reach me at or at my LinkedIn and Facebook pages. Theres a website coming soon as well so just google for Ricardo.ribeiro.edit in a couple of months and you will find me for sure.

Here follows a message of Peter de Kuster, founder of The Hero’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Hero’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Hero’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Hero’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Hero’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Hero’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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