The Hero’s Journey of Massimo Livadiotti

There is an english and italian version of the questionnaire. 

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What is the best thing that I love about my work?

The freedom to manage space and time….

What is my idea of happiness?

Sharing beauty with others.

What is my greatest fear?

To Fly.

What is the trait that I most deplore in myself?

The naiveté.

Which living persons in my profession do i most admire?

There are several artists whose work I know and admire as Stefano Di Stasio, Agostino Arrivabene, Luigi Ontani, Carlos Forns Bada, Sergio Ceccotti….

What is my greatest extravagance?

Try to be normal.

On what occasion would I lie?

When an artist I don’t esteem asks me for my opinion about his work…

What is the thing that I dislike the most in my work?

The disappearance of work for hire.

When and where was I the happiest, in my work?

Opening of my solo exhibition at the Societade Nacional de Belas Artes in Lisbon in 2000.

If I could, what would I change about myself?

The hair

What is my greatest achievement in work?

My participation as an Italian artist at the Golden Jubilee in Pakistan in 1996.

Where would I most like to live?

In southern India.

What is my most treasured possession?

The health of my body.

What is my most marked characteristic?

Being curious.

What is my most inspirational location, in my city?

I am lucky enough to live in a city like Rome…. where the mood can change even with a simple walk.

What is my favorite place to eat and drink, in my city?

Chinese restaurants in the Esquilino area and Central Market.

What books influenced my life and how?

Amos Tutuola My life in the bush of ghosts and Sony Labou Tansi The seven solitudes of Lorsa Lopez

You Only Die Once. What music would I listen on my last day?

Erik Satie =Gymnopèdies

Who are my heroes and heroines in real life?

The people who are consistent.

Which movie would i recommend to see once in a lifetime?

Peter Greenaway’s Zoo of Venus

What role plays art in my life and work?

It shaped my personality.

What do the wordsYou are the storyteller of your own life’ to me?

Note that I am only the narrator… or the cantor.

Which people or companies would I like to work with in 2020? 

India-Europe Foundation for New Dialogues founded by Alain Danielou in 1969.

Which people in my profession who can make a real difference in my creative career would i love to meet in 2020? 

The art historian and critic Tomaso Montanari.

What project, in 2020, am I looking forward to work on?

Personal exhibition in a Museum of the city of Rome.

Where can you see me or my work in 2020?

In the exhibition,Le altre opere, artisti che collezionano artisti’ at the Galleria Comunale d’Arte Moderna in Rome. Or on my facebook page

What do the wordsPassion Never Retiresmean to me?

Every moment of life must be lived intensely… with passion.

How can you contact me?


Qual è la cosa migliore che amo del mio lavoro?

La libertà di poter gestire lo spazio e il tempo….

Qual è la mia idea di felicità?

Condividere la bellezza con gli altri.

Qual è la mia più grande paura?

Volare in aereo.

Qual è il tratto che più deploro di me stesso?


Quali persone viventi nella mia professione ammiro di più?

Ci sono diversi artisti di cui conosco il lavoro e che ammiro come Stefano Di Stasio, Agostino Arrivabene, Luigi Ontani, Carlos Forns Bada, Sergio Ceccotti….

Qual è la mia più grande stravaganza?

Cercare di essere normale.

In quale occasione dovrei mentire?

Quando un artista che non stimo mi chiede un mio parere sul suo lavoro…

Qual è la cosa che non mi piace di più nel mio lavoro?

La scomparsa del lavoro su commissione.

Quando e dove ero più felice, nel mio lavoro?

All’inaugurazione della mia mostra personale presso la Societade Nacional de Belas Artes a Lisbona nel 2000.

Se potessi, cosa cambierei di me stesso?

I capelli…

Qual è il mio più grande successo nel lavoro?

La partecipazione come artista italiano al Golden Jubilee in Pakistan nel 1996.

Dove mi piacerebbe di più vivere?

In India del sud.

Qual è il mio bene più prezioso?

La salute del mio corpo.

Qual è la mia caratteristica più marcata?

Essere curioso.

Qual è il mio posto più stimolante, nella mia città?

Ho la fortuna di vivere in una città come Roma….dove l’umore ti può cambiare anche solo con una semplice passeggiata.

Qual è il mio posto preferito per mangiare e bere nella mia città?

Ristoranti cinesi in zona Esquilino e Mercato Centrale.

Quali libri hanno influenzato la mia vita e come?

Amos Tutuola ‘My life in the bush of ghosts’ e Sony Labou Tansi ‘Le sette solitudini di Lorsa Lopez’

You Only Die Once. Quale musica ascolterei nel mio ultimo giorno?

Eric SatieGymnopèdies

Chi sono i miei eroi e le mie eroine nella vita reale?

Le persone coerenti.

Quale film consiglierei di vedere una volta nella vita?

Lo zoo di Venere di Peter Greenaway

Quale ruolo gioca l’arte nella mia vita e nel mio lavoro?

Ha plasmato la mia personalità.

Che cosa dicono le parole ‘Sei il narratore della tua vita ‘ a me?

Appunto che sono ‘soltanto’ il narratore…o il cantore.

Con quali persone o aziende mi piacerebbe lavorare nel 2020? 

Fondazione India-Europa di Nuovi Dialoghi fondata da Alain Danielou nel 1969.

Quali persone nella mia professione che possono fare la differenza nella mia carriera creativa mi piacerebbe incontrare nel 2020? 

Lo storico e critico d’arte Tomaso Montanari.

Su quale progetto, nel 2020, non vedo l’ora di lavorare?

Mostra personale in un Museo della città di Roma.

Dove puoi vedere me o il mio lavoro nel 2020?

Nella mostra ‘Le altre opere, artisti che collezionano artisti’ presso la Galleria Comunale d’Arte Moderna di Roma. Oppure sulla mia pagina di facebook

Cosa significano per me le parole “Passione che non va mai in pensione“?

Ogni istante della vita va vissuto intensamente…con passione.

Come fai a contattarmi?


Here follows a message of Peter de Kuster, founder of The Hero’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Hero’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Hero’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Hero’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Hero’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Hero’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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