The Hero’s Journey. Essential.
Because we spend too much time living the wrong story.
The Hero’s Journey is for people and organisations who want to understand their story, rewrite it and bring it to life.
Because the story you live determines the journey you take.
Free download: The First Episode of The Power of Your Story
What story are you living now?
You know that your story shapes the choices you make. But how do you recognise the story you are living when life is busy and you are simply moving from one thing to the next?
This first episode of The Power of Your Story, written by Peter de Kuster, invites you to stop, look at your life from a different perspective and take the first step of your own Hero’s Journey.
It contains stories, questions and reflections to help you discover the story you are living — and begin to imagine the story you want to live.
Take the first step. Download the First Episode →
Professional Training
Discover your story. Make choices that matter.
Better performance, stronger collaboration and greater fulfilment? The story you tell yourself — and the story you tell others — shapes the way you work.
Our programmes combine storytelling, imagination and the Hero’s Journey to help professionals and leaders understand their own story, communicate with greater impact and find new possibilities in work and life.
We are here for professionals and leaders who want to grow in their role, work more effectively with others and bring their stories to life.
Explore Professional Training →
In-company Programmes
Bring your organisation’s story to life.
Want to develop talent, strengthen teams and prepare leaders for the future?
Our in-company programmes use stories, imagination and the Hero’s Journey to help organisations discover where they have come from, understand where they are now and create a compelling story about where they want to go.
From talent development and team development to leadership and organisational storytelling, we work with organisations to turn insight into action.
Want to discover what your organisation’s story could become? Plan an introduction.
Explore In-company Programmes →
For You
Inspiration for the curious mind.
We bring you stories from literature, history, art, cities and the lives of extraordinary people — and help you use them to understand your own life.
Explore masterclasses, journeys, courses, dinners and conversations about self-knowledge, creativity, work, relationships, happiness and purpose.
Discover the Hero’s Journey. Meet the characters, archetypes and stories that have shaped the world — and may help you understand your own.
Explore programmes for you →
Go out and walk.
The world is our classroom.
Our journeys take place in cities filled with extraordinary stories.
Walk through Paris with Victor Hugo. Explore Florence through the eyes of Michelangelo. Discover Rome through its emperors, artists and rebels. See London through its writers and entrepreneurs.
Our cities are not simply places where we hold programmes.
They are part of the story.
Amsterdam · Paris · London · Rome · Berlin · Barcelona · Florence
Explore our cities →
Stay on the Journey
Want to be the first to discover our newest programmes, journeys and stories?
Do you enjoy inspiring stories, thought-provoking questions and invitations to look at your life differently?
Join Peter de Kuster and the community of Heroes of the Imagination. You’ll receive new stories, programmes, dinners and journeys — approximately once a week.
Join the Journey →
The Hero’s Journey
You are the storyteller of your own life. Create your own legend – or Not!
Self-development through stories, imagination and the Hero’s Journey.
What Story Are You Living Now?