The Hero’s Journey Story Coaching


Rewrite Your Story. Transform Your Business. Transform Your Life.

With Peter de Kuster as your Hero’s Journey Business Story Coach, you’ll increase revenue, decrease doubt, and create the business you’ve always wanted. Through one-on-one coaching, you’ll embark on a personal and professional quest—discovering the story that drives your success and learning how to tell it with clarity, purpose, and power.

Ready to take your business to the next level?
With Peter’s guidance, you’ll:

  • Set clear quests and plot actionable growth plans.
  • Rewrite limiting stories holding you back.
  • Awaken your inner heroes and identify untapped opportunities.
  • Develop strategies for geometric business growth.

Schedule your personal session today by emailing peterdekuster@hotmail.nl


Create a Unique Story with a Competitive Edge

Every successful business is built on a story worth telling. Peter helps you uncover and rewrite yours so it drives meaningful growth.

  • Understand the drama in your journey—the dilemmas and roadblocks that keep you stuck.
  • Lead through storytelling. Use your business story to communicate vision, inspire teams, and engage clients.
  • Thrive in challenge. Build the resilience to navigate market shifts and turn crises into opportunities.
  • Attract and retain talent. Create a story-driven growth culture that fosters loyalty, creativity, and high performance.
  • Increase revenue. Combine storytelling, culture, and customer experience to add measurable value to your business.
  • Stay on plot. Regular sessions keep you accountable and progressing toward results that last.

Peter’s Hero’s Journey Story Coaching equips you with the tools, insights, and narrative frameworks to strengthen your leadership, accelerate growth, and sustain momentum.


Story Coaching with Peter de Kuster

Through Story Coaching, we explore how to reclaim authorship of your life narrative. Over three online sessions, we examine your personal myth, identify limiting scripts, and craft a story that aligns with your deepest calling.

Investment: €495 (excluding VAT) — a personal journey to transform confusion into narrative clarity, fear into storytelling power.

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.

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Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

Begin Your Own Hero’s Journey Today

If you’re ready to transform your business and story, reach out directly to Peter de Kuster.
Start your Breakthrough Conversation or schedule a Hero’s Journey Coaching Session by emailing peterdekuster2023@gmail.com.