The Hero’s Journey of Luca Albertario

What is the best thing that I love about my work? 
The possibility to influence people’s actions, habits, behaviour through spaces.
What is my idea of perfect happiness? 
Waking up in a cold, sunny morning. Breakfast close to a huge panoramic window on nature. Drawing something I didn’t know I were able to, listening to awesome music. Spend the rest of the day with friends and family and going to dance.
What is my greatest fear? 
Looking back and see that life has gone and I haven’t lived as I wanted.
What is the trait that I most deplore in myself? 
90% of the times I don’t have ready-made design solutions. I must always think about it deeply and have info about the actual situation, the contest and which direction the project needs to take.  Actually I guess this is quite important because It forces me to think differently and in a unique way everytime. 
Which living persons in my profession do i most admire? 
I really appreciated my previous Creative Director because she was full of energy all the time, higly visionary and projected on future. All of this being really human and creating an enjoyable work environment every day.  Unfortunately I worked with her only a couple of months but I wrote on papers (so old-fashioned) all the tips and tricks that I learnt from her.
At the moment my team at work is great, I admire it, we are not perfect but we try to get a bit better every week.
What is my greatest extravagance?
I hate white socks. Seriously.
On what occasion would I lie? 
I always try not to do it. I would only if the truth hurted and had no constructive points for future.
What is the thing that I dislike the most in my work? 
People that don’t understand the value of your work. We spent years studying, practicing, and we are constantly researching for something new. Most of the time clients want a great project, in a short time, with no budget (not going to happen!) 
When and where was I the happiest, in my work?
First time in Milan when I was hired by the design studio that I appreciate the most in Italy. The Second it was here in Amsterdam, when I felt the total trust of my team about what I was designing.
If I could, what would I change about myself? 
I’d like to “think creativly” in a click everytime, without studying and analyzing the project/brief.
What is my greatest achievement in work? 
Leaving my country to work. It’s 10 times more difficult but in the end you have a bigger reward.
Where would I most like to live?
My home will always be Milan, at the moment I’m having a nice time in Amsterdam. In the future I think I’d like to live for a while in South America, Spain and who knows where else. The biggest dream would be spending the year between mountains, seaside and cities (snowboarding, surfing and art inspiration).
What is my most treasured possession? 
I love my books (romances and illustrated ones) and also markers, sketchbooks. All this stuff.
I don’t have any other possesion that I care that much.
What is my most marked characteristic?
I smile even when I don’t mean. I guess It can turn out to be a problem.
What is my most inspirational location, in my city?
In Milano I think the Triennale Design Museum. Here in Amsterdam NDSM and the Moco Museum for sure: so much creative energy!
What is my favourite place to eat and drink, in my city?
Elita Bar in Milano, Noorderlicht Café in Amsterdam.
What books influenced my life and how?
Fight Club by Chuck Palahniuk. It completely blew my mind up and after that I seriously began reading books. The second one could be Love is a dog from hell (C.Bukowski)
Who are my favorite writers?
The podium could be made up by Chuck Palahniuk (1), Irvine Welsh and Charles Bukowski having a drunk fight for the second place.
You Only Die Once. What music would I listen on my last day?
On a Turntable (The Interrupters). Because we often take life too seriously. And we need more punk rock.
Who is my hero or heroine in fiction? 
Extremely difficult. I could say Tyler Durden in Fight Club because is the first one that comes to my mind and he represents the real but hidden side of every person.
Who are my heroes and heroines in real life?
Common people who can enjoy everyday moment and have fire in their eyes.
Which movie would i recommend to see once in a lifetime?
“The art of fligt”, stunning even if you don’t like snowboarding.
“Smetto quando voglio” (ITA): high risk of respiratory crisis caused by laughing.
What role plays art in my life and work?
Fundamental. It’s the starting point for building something new, for having a new perspective and for taking your time to think.
Who is my greatest fan, sponsor, partner in crime? 
I don’t have one in particular. But I have one in each different “field”
Whom would I like to work with in 2020? 
I’d like to meet people who really think out of the box. 
I’m trying to “develop” a creative team with a bunch of people I met outside office walls. We painted some walls and share feeds on our drafts.
Which people in my profession would i love to meet in 2020?
Anyone who can inspire me and make me push harder or that can show me the future.
What project, in 2020, am I looking forward to work on? 
Besides “office projects” I am workin on myself trying to understand 
Where can you see me or my work in 2020?
Linkedin: Luca Albertario // Portfolio is not online at the moment,  always a WIP.
Instagram:  luke.alber / linea_spessa
What do the words “Passion Never Retires” mean to me? 
It means that if you doing something that you love you won’t even think about stopping.
Which creative heroes should Peter invite to tell their story?
Vanni Vaps and I Am A Teenager. Two italian Illustrators who I admire more than a lot.
How can you contact me?

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