The Hero’s Journey of Yuri Buzzi

What is the best thing that I love about my work?

I love the fact that I am doing a variety of work, that gives me the freedom of expressing creativity in many ways and that change is always possible.

What is my idea of happiness?

Finding a good balance between the multiple personalities inside, in order to fully enjoy and embrace the bliss outside.

Yurj Buzzi – Show reel from Yuri Buzzi on Vimeo.

What is my greatest fear?

My greatest fear is the fear of death.

What is the trait that I most deplore in myself?

Sometimes I can be really childish in the way I react to fears;

turning it into frustration, instead of using it as a guide to strengthen my self-development.

Which living persons in my profession do i most admire?

Having different professions, I admire Daniel Day Lewis as an actor, Les Brown as a coach/mentor …

What is my greatest extravagance?

I really like food and amazing dining experiences and courses or tools to upgrade my skills.

On what occasion would I lie?

It has happened just once, justifying missing a meeting/appointment that I’ve forgotten about.

What is the thing that I dislike the most in my work?

The fact that it is getting more and more “commercialised” and in most of the cases (free of charge or devalued) that brings the quality down affecting everyone.

When and where was I the happiest, in my work?

It was nine years ago, when i signed a big contract as a worldwide ambassador for Martini brand.

If I could, what would I change about myself?

I would increase the amount of gratitude in my daily prayers.

What is my greatest achievement in work?

The fact that I am always upgrading my skills,

having the possibility of cultivating old and new passions in achieving results.

F55_Showreel_Exp from Four:55 on Vimeo.

Where would I most like to live?

I would like to live 6 months in Italy and 6 months in London every year.

What is my most treasured possession?

My family and close friends.

What is my most marked characteristic?


What is my most inspirational location, in my city?

Definitely the park near my place when I walk with my dog.

What is my favorite place to eat and drink, in my city?

I love a few, Shoreditch House, Coya, Roka, Cicchetti

What books influenced my life and how?

It was actually a film I watched “ Dead poets society” …

Carpe Diem.

You Only Die Once. What music would I listen on my last day?

Some Brazilian samba to cheer me up.

Who is my hero or heroine in fiction?

I don’t have any

Who are my heroes and heroines in real life?

My mum and all the Key workers who make the world go around.

Which movie would i recommend to see once in a lifetime?

Dead poets society.

What role plays art in my life and work?

Art and creativity are part of my core values.

What do the words ‘You are the storyteller of your own life’ to me?

I completely agree but let’s not forget that in the story there are other characters too

and life itself, which makes a big contribution to your “ideal story”.

Who is my greatest fan, sponsor, partner in crime?

My mum sister and my lovely partner in crime Najma.

Which people or companies would I like to work with in 2020? 

As an actor I would like to work with Alex Pina (Television producer), Luca Guadagnino ( director ), Nina Gold ( casting director ), Jina Jay ( Casting director ), Debbie McWilliams ( casting director).

As a creative Director with Aspinal of London Brand, a collaboration with Alessandro Michele for Gucci brand, Virginie Viard a collaboration with her for Chanel.

Which people in my profession who can make a real difference in my creative career would i love to meet in 2020? 

I would love to meet Nina Gold, Alex Pina, Luca Guadagnino, Jina Jay, Debbie McWilliams, Alessandro Michele, Virginie Viard, Pippa Ailion, Nicci Topping, Carmen Cuba.

What project, in 2020, am I looking forward to work on? See below

Where can you see me or my work in 2020? See below

In this particular period of our lives, I am focusing even more on self-development and helping people to get through this tough phase with my mentor and coach skills.

I am helping myself helping others to get some amazing creative work later on this year.

What do the words “Passion Never Retires” mean to me?

To me those words call up my lifestyle luck is an attitude that you have created and it keeps transforming your life

and you never get tired of things you love the most.

Which creative heroes should Peter invite to tell their story? 

Mariya DyKalo from Aspinal London, Luca Guadagnino, Alex Pina, Nina Gold …

How can you contact me?

Please visit my website

my email and my IG @yurjb

Here my show reel as an actor :

Here my show reel as a creative director:

Here follows a message of Peter de Kuster, founder of The Hero’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Hero’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Hero’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Hero’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Hero’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Hero’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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