The Hero’s Journey of Salvatore Alessi

Salvatore-Alessi-portrait (2)
Photo credit:  Salvatore Pellegrino
What is the best thing I love about my job? The ability to create and invent worlds
What is my idea of happiness? The memory of a perfume. Its flavor and color generates my happiness and makes me love life.
What is my biggest fear? That painting, poetry and storytelling still humiliate.
What is the trait I deplore most about myself? I am very reserved.
Which living people in my profession do I admire most? I love immensly Neo Rauch, Michaël Borremans Vermeer, Caravaggio, Rembrandt, Tiepolo, for me they are all alive!
metro, oil on canvas, 200x180 cm
Photo credit:  Salvatore Pellegrino
What is my biggest extravagance?  I hate cheese.
When should I lie? On some occasions I should but never can.
What is the thing I don’t like most about my job? Competition between painters.  It is so demeaning and not very constructive.
When and where have I been the happiest in my job? I was happy as a child in museums while watching paintings.
If I could, what would I change about myself? Nothing
What is my biggest job success? The possibility of being able to imagine a dream continuously
Where would I most like to live? Wherever there is beauty that can stimulate me
What is my most precious asset? Painting, My partner and my family
What is my most marked characteristic? I am obstinate
What is my most stimulating position in my city? My atelier.
What is my favorite place to eat and drink in my city? I don’t have a particular place but wherever I can find myself in peace
Which books have influenced my life and how? The stranger of Camus influenced me a lot, Proust’s search for lost time, the metamorphosis of kafka
You only die once.  What music would I listen to on my last day? Symphony No. 5 by Mahler
Who is my hero or heroine in fiction? Lazzaro, the character of a beautiful Italian film entitled “Lazzaro felice”
Who are my heroes and heroines in real life? Women and men who remain themselves and who defend and respect others.  Not many ….
Which movie would I recommend seeing once in a lifetime? More than one “Mephisto” by István Szabó and Ran by Akira Kurosawa, Five easy pieces of bob Refelson
Othello by Orson Welles
What role does art play in my life and in my work? Art is my life
What do the words “You are the narrator of your own life” tell me? They make me think of freedom which is everything
Digging, oil on canvas, 200x150 cm
Photo credit:  Salvatore Pellegrino
Who is my biggest fan, sponsor, partner in crime? My gallery owners and myself
Which people or companies would I like to work with in 2020? The galleries that everyone dreams of Zwirner, Gagosian, Bartoux gallery, Opera gallery, Jd Malat gallery.
Which people in my profession who can really make a difference in my creative career would like to meet in 2020?  Daniela Montanari, Leo Ragno
Which project in 2020 am I looking forward to working on? I’m creating a new series of paintings that stimulates me a lot
Where can you see me or my job in 2020? Foreign projects in America and France due to pandemic have been cancelled but I will do an exhibition with the “PUNTO SULL’ARTE” gallery in varese immediately
What do the words “Passion never retires” mean to me? I made it a reason for living
Which creative heroes should invite Pietro to tell their story?  Daniela Montanari, Leo Ragno, Salvatore Pellegrino.
How can you contact me?
Photo credit:  Thank you for the beautiful pictures in this article Salvatore Pellegrino


Here follows a message of Peter de Kuster, founder of The Hero’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Hero’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Hero’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Hero’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Hero’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Hero’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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