The Hero’s Journey of Menno van Willigenburg

What is the best thing that I love about my work? I really love to create beautiful things out of scrappy materials according to my own definition of beauty. An important motto to me is… without ugliness there is no beauty. I love to feel, see, design and create the beauty without neglecting the ugliness    

What is my idea of happiness? My happiness is the freedom of choices. To decide what I want to do, design, create or even people I want to surround me with.

What is my greatest fear? Is to loose control over my brains and memories when I get old and I no longer can pursue my idea of happiness.

What is the trait that I most deplore in myself? My stubbornness is my biggest strength and weakness at the same time 

Which living persons in my profession do i most admire? Piet Hein Eek became he lives the idea of creating beautiful items out of scrap for decades. Without him, I could not do what I am doing right now.

What is my greatest extravagance? I love beauty and beauty doesn’t come cheap. 

What is the thing that I dislike the most in my work? The daily struggle… What activity has priority and that is not always the most creative or fun activity

When and where was I the happiest, in my work? When I have designed and created furniture according to my standard of beauty and I see my clients over the moon with joy when they see the result for the first time.

If I could, what would I change about myself? I am not always easy for the people I love.

What is my greatest achievement in work? I have made a profession out of my hobby for the second time in my life. During the Corona Pandemic I shifted my DJ career into making furniture out of scarp wood

What is my most treasured possession?My record collection 

What is my most marked characteristic? My beard

What is my most inspirational location, in my city? Het Stedelijk Museum in Amsterdam 

What books influenced my life and how?  The biography of Steve Jobs because it made me realize how important it is to have a clear vision on what you do and the strategy can change along the way. 

You Only Die Once. What music would I listen on my last day? A very long mixtape 

What role plays art in my life and work? Art is very important to me to inspire myself to design and create beautiful things in life and enjoy the craftsmanship and creativity of the artist

What do the words ‘You are the storyteller of your own life’ to me? I am fully aware that I play an important role in my own story. Some things come along the way you just cant influence, but it is always up to me how I deal with that situation and what decisions I take. 

Who is my greatest fan, sponsor, partner in crime?  All the people who show appreciation in what I do. It makes me realize in a humble way that my definition of beauty is being noticed and respected. That gives me an enormous drive to continue to design and create more furniture.    

Which people or companies would I like to work with in 2021? I would love to share my passion of designing and creating furniture with likeminded creative entrepreneurs, technicians or retailers I share the same definition of beauty with. Unfortunately I dont know their names yet but I will find out this year!   

Which people in my profession who can make a real difference in my creative career would i love to meet in 2021? Piet Hein Eek for sure!

What project, in 2021, am I looking forward to work on? My goal is to improve my workshop a lot to make it even more inspiring then it is already to me. Secondly I would love to share my products to the work and to keep pushing myself to improve myself and my designs.

Where can you see me or my work in 2021? On and hopefully a lot of retailers in the Netherlands

What do the words “Passion Never Retires” mean to me? It means that my mind is always searching for inspiration, new ideas , new designs and most of all searching for the beauty in life.

How can you contact me? +31617704276

Photo Credit: T. de Moet

Here follows a message of Peter de Kuster, founder of The Hero’s Journey


  • tickYou are a creative professional who is interested in developing yourself and your creative business.
  • tickYou are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. A coach can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.
  • tickYou want to learn more about how to tell yourself a more powerful story, learn about blind spots, and get feedback.
  • tickYou are curious and want to engage in an interactive learning journey with Peter de Kuster.
  • tickYou are motivated to work in-between journeys on yourself (e.g. working on questions that will help you develop new storytelling, mindsets, skills, and behaviors).


The Hero’s Journey is all about your development. To make the most out of your journey with Peter, we ask you to prepare topics to work on with him. These topics can serve as a starting point for further in-depth exploration.


One Hour Virtual Coaching for Euro 150 (excluding VAT)

One Day Journey for EUR 1,200 (excl. VAT)

Two Day Journey for EUR 2,150 (excl. VAT)

Three Day Journey for EUR 2,950 (excl. VAT)



Who can sign up for The Hero’s Journey?

Creative professionals who wish to improve their storytelling, mindset(s) and develop their leadership skills.

What language do we speak in the journey?


Can I bring my own topics?

Yes, you get to choose your own topic.

Are journeys confidential?

Yes. Peter will not share anything that is discussed in the journey.

Where will the journeys take place?

Sessions will take place travelling with Peter a world city like Paris, Rome, Florence, Barcelona, Amsterdam, London, Antwerp, Venice, New York, Berlin, Madrid.

How do I sign up?

Send Peter an email to

How do I pay?

After you booked The Hero’s Journey by sending an email to Peter you will receive an email with info how to pay.

How do I book and reschedule a journey?

Once we’ve received your payment, our Program Coordinator will book your journey. She will also support you with rescheduling journeys if needed.

What is your cancellation policy?

Individual journeys can be postponed up to one week before the journey.

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