The Hero’s Journey of Giovanni Bucci

ODDKO_Disobey_300dpi copy

What is the best thing that I love about my work? I love that I get to work with so many different art forms and creative people. I have always been into all kinds of art, particularly music and visual arts, so being a director allows me to still have a finger in all of them, and have a lot of creative freedom and room to grow and evolve. And because assignments are often very different, I get to explore all kinds of new concepts, so my work is never the same.

Giovanni Bucci – Director Reel 2019 from Giovanni Bucci on Vimeo.

What is my idea of happiness? The thing about happiness is that it’s fleeting. Life is full of ups and downs, and when I’m down I remind myself there is happiness waiting for me down the road, sometimes in a completely unexpected place… I guess one thing that makes me happy, or at least satisfied with my life is to be the master of my own destiny. I don’t like to just be dragged along by events, so I get a lot of satisfaction from blazing my own trail and accomplishing my goals. And to be honest, accomplishing those goals while overcoming obstacles and growing, rather than being handed everything, brings a greater sense of satisfaction. Ultimately,though, being in the moment, being in the flow, that is when I am happiest.

What is my greatest fear? To live a “normal’ life, to follow societal expectations and do all the things that you are supposed to do. I don’t want to die regretting I didn’t do what I really wanted to. It’s terrifying to imagine living a life where I’m not following my path, and die before I got to do all the things I really wanted to.

What is the trait that I most deplore in myself? To be honest, I am not a very introspective person, I tend to look at the things outside of myself and to be curious about the outside world. I don’t spend a whole lot of time analyzing my actions, I am very much guided by instinct, and when it comes to my work, I of course have somewhat of a guiding method, but it ultimately mostly comes down to following my gut.

What is my greatest extravagance? Music! I have saved every penny of my allowance and worked hard as a kid, even finding little jobs I could do (for a while I did henna tattoos!) in order to be able to afford the musical instruments that I loved. And then I would often re-sell what I had in order to be able to get the next one that caught my interest. I still have a large collection of instruments, and I will sacrifice a lot to get that new one that I am excited about.

On what occasion would I lie? I don’t like lying. I don’t like losing my credibility, and I don’t like people who are always making stuff up — it’s an immediate way for anyone to lose my respect. I suppose the only time I would is if it were for the greater good, but I can’t imagine a specific situation where it would be worth it for me to lose the trust of the people I care about.

What is the thing that I dislike the most in my work? Sitting in front of a computer,and selling ideas to clients. I hate doing marketing, networking, and having to convince people to work with me. I would rather have my portfolio speak for itself, and have people come to me because they are into what I do and want to collaborate.

When and where was I the happiest, in my work? Having complete artistic freedom is where I thrive. So, when I made the videos for my band ODDKO, and I was able to write all the music, come up with the concepts for the videos, and then put everything together exactly the way I liked it, that was the happiest I’ve been doing my work.

If I could, what would I change about myself? I’d love to be more extraverted, to be able to open up more.

What is my greatest achievement in work? My work for my band ODDKO, where I was able to combine all my passions, and create a coherent whole from sound to visuals.

What is my most treasured possession? It’s not an item. I most treasure being alive and healthy, that is absolutely the most important thing in life.

What is my favorite place to eat and drink, in my city? Here in the US, my favorite place to eat is at home. I love having a nice home-cooked Italian meal, and I’d take it over any LA restaurant. On the other hand, when I’m in Italy, there is an embarrassment of choices, and I couldn’t tell you which one is my favorite. So much of it is amazing!

You Only Die Once. What music would I listen to on my last day? Interestingly, I am into heavy music, like the stuff I write for ODDKO, but on the day I die, I would prefer to listen to something super chill, like maybe someone playing the handpan for me. Which, I suppose, illustrates my very broad tastes when it comes to music.

Which movie would I recommend to see once in a lifetime? The Matrix. I think it is a movie that has everything. It has a fantastic story, it makes you think about the nature of reality and society, and at the same time it has amazing visuals and SFX. I feel like a lot of movies these days either focus on amazing CGI and SFX, or they focus on the story. The Matrix strikes the balance of the two, and I think everybody should see this movie at least once in their lifetime.

What role plays art in my life and work? That should be obvious by now! It is the central focus of everything I do. Art literally is both my job and my passion.

What do the words You are the storyteller of your own life to me? I firmly believe that everyone is the architect of their own destiny. And I think that this is what makes the world an interesting place: the fact that people are different, have different interests, passions and opinions. Everyone should be able to carve their own path rather than try to fit in some preconceived box of societal expectations.

Who is my greatest fan, sponsor, partner in crime? Paola Rocchetti. She works closely with me on several of my projects and has an amazing mind. She has a great eye for costumes and in her capacity as Art Director knows how to bring everything together in a cohesive way.

Which people or companies would I like to work with in 2020?  I would love to have the fashion genius of Gareth Pugh, Rick Owens, Iris Van Herpen, Y-3/Yamamoto, Dior, Cartier, OFF-WHITE, Mastermind Tokyo, Diesel (Renzo Rosso) and Thierry Mugler contribute to my work. DC Comics and Marvel would be awesome to work with because they have the means to do amazing things, collaborating with so many luminaries in a variety of disciplines. I would also love to collaborate, as a musician or music video director with Rammstein, Slipknot, Billie Eilish, Grimes, and Trent Reznor.

What project, in 2020, am I looking forward to work on? I am working on another video for ODDKO, which allows me to work on every aspect of the creation, including concept, set design, photography, etc. I’m looking forward to bigger and more challenging projects that will allow me to continue stretching my creative muscles and work with more talented artists from around the world.

Where can you see me or my work in 2020? Most likely you won’t see me in person anywhere, cause we are in quarantine, and I don’t think that’s gonna change any time soon. My video work can be found on my website ( . You can also find ODDKO ( music on all of your favorite streaming services (Spotify, iTunes, etc.)

What do the words Passion Never Retires mean to me? I think that when you are truly passionate about something, that never goes away. As long as you are learning new things and continuing to grow, there is never a time when things get boring and make you want to quit.

Which creative heroes should Peter invite to tell their story?

Paola Rocchetti:
Chris Sanches
Bruce D. Mitchell
Jeff han
Kaya Thomas
Lilit Hayrapetyan
Luca Zamoc
Andrzej DRAGAN
Onur Senturk
Rogier Hendriks

How can you contact me?
-As director/motion designer, all the info is here:
-As a musician:
-My production and post production company:

Here follows a message of Peter de Kuster, founder of The Hero’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


  • tick

    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

  • tick

    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

  • tick

    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

  • tick

    You are curious and want to engage in online learning.

  • tick

    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Hero’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Hero’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Hero’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Hero’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Hero’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s